What is the connection between London’s most beautiful hotel bars and luxury whisky packaging?
Consumers of the world’s most exclusive whiskies have discerning tastes which often carry through to every part of their lives… the finest tailored clothing, the most beautiful cars, art collections, and their homes. Some of the most collectable whiskies are displayed almost as pieces of art in their own right and will sit comfortably displayed…
Luxury retail in an e-commerce world
Adapting to e-commerce We have all adapted to the habit of online shopping in the last few years, and especially so during 2020, while many non-essential shops were closed. Most sectors have seen an increase in online purchasing, however, and many retailers have succeeded in adapting their business models to accommodate buying habits, especially within…
We win Technical Achievement Award for Jack Daniel’s jukebox
“Winning the award for Technical Achievement at this year’s Luxury Packaging Awards is something that we are incredibly proud of in, what has been a challenging year.” Watch Mike Banister, Hunter Luxury’s Managing Director, accept the award from Packaging News’ David Berman, and find out why our Jack Daniel’s jukebox won this sought after accolade. Contact Us…
Technical expertise sets Hunter Luxury apart
Winning the award for Technical Achievement at this year’s Luxury Packaging Awards is something that we are incredibly proud of. In a challenging COVID affected year, Hunter Luxury achieved a complex pack design for Jack Daniel’s. Watch Mike Banister accept the award A complex project delivered with excellence 59 bespoke components 13 different materials 9…
Luxury advent calendars for 2021? It’s not too late
Following our recent article what makes the perfect beauty advent calendar, we are thrilled to announce that Hunter Luxury has won the Luxury Seasonal Pack Award at the Luxury Packaging Awards 2020. The Charlotte Tilbury Bejewelled Chest of Beauty Treasures is the ultimate in luxurious unboxing experiences, perfectly showing off exquisite products from the Charlotte…
Technical Expertise wins Hunter Luxury an award
Jack Daniel’s Jukebox – Luxury Packaging Awards WINNER Hunter Luxury The Hunter Luxury packaging team is proud of our work on the award-winning The Macallan Estate box, as well as winning the Technical Achievement accolade at the Luxury Packaging Awards for our Jack Daniel’s Jukebox. Hunter Luxury technical expertise really does set us apart from…
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open for just…
Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister, the whisky has enjoyed centuries of success, growing into a truly global luxury brand.…
New Hankey Bannister packaging reinvigorates brand story
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning 21 Year Old Partner’s Reserve Blended Scotch Whisky. The new 21 Year Old release is part of Hankey Bannister’s ongoing investment to bring the brand story and sartorial appeal of…
What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
Meet Sharon Nevans – leading luxury NPD
4 minute read. Since joining Hunter in Summer 2017, Sharon’s hard work is gathering rapid momentum. We were lucky to get a clear hour in her diary at Harpenden Hall, before she returned to Scotland. Sharon works with Hunter’s spirits clients, bringing many years of experience in the luxury spirits industry to lead new packaging…
Thinking inside the box – unboxing luxury packaging
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the hashtag #unboxing shows 107 million results. And with almost all social channels now allowing users to upload and share their own video content, unboxing videos are no longer the exclusive domain of YouTube. Unboxing videos…
Trends in whisky packaging: what 2018 holds
Think whisky packaging and what comes to mind? Tartan patterns, shades of heather purple, oak-cask browns, copper-still hues, images of stags, pipers, dirks, royal crests and misty mountains. Now think J&B, the fifth best-selling blended Scotch in the world, second only to Johnnie Walker, and what comes to mind? That iconic Emerald green bottle. No,…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…
