Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection

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Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection

When we set out to create our latest innovation, our team had one goal in mind: to reimagine gifting for the modern era. Effective, quality-led, sustainability conscious and not bound by seasonality.

The result was the Astro Advent Marketing collection, a sophisticated trio of brand solutions that’s set to change the way luxury brands approach gift packaging.

The range includes a 24-day Advent Chest, a folding box board (FBB) carton with 24 meticulously crafted folding boxes inside for a classic advent experience at any time of year, alongside a 24-day Advent Travel Bag built from recycled nylon with a removable strap, and a 12-day Advent Folding Wash Bag made of paper woven material with a recycled nylon lining, housing 12 folding boxes.

“The Astro Advent Marketing collection launch is really a reflection of how consumers today are evolving, and we’re using classic Hunter Luxury knowhow to make it simple and cost-effective for brand owners. We recognised that consumers don’t see gift-giving as purely seasonal.” explains Mandy Bocker, Product Inspiration Manager at Hunter Luxury.

“This insight was the catalyst for developing a range that transcends traditional Christmas advent calendars. What the Astro Advent Marketing collection does it take the spirit of advent calendars and give it year-round appeal. We’re known for our eye-catching bespoke designs in packaging and calendars, but we’ve added another string to our bow with a collection of ‘off-the-shelf’ products that can be effortlessly customised by brands to fit their needs, while still keeping that hallmark quality.”

The gift that keeps on giving

The Astro Advent Marketing collection reimagines the calendar concept and what it can accomplish for brands and their consumer engagement. By decoupling the advent concept from Christmas, our team has opened up new possibilities for brands to create exciting unboxing experiences throughout the year, for occasions such as Easter, Valentine’s Day or birthdays.

“The name ‘Astro’ comes from the Latin word for star,” Mandy notes. “This collection allows brands to create that star-quality experience for any occasion, with the luxe feel that all Hunter Luxury solutions are known for. This approach aligns perfectly with current consumer trends for personalised, meaningful experiences year-round. Our versatile collection enables brands to meet this demand with ease.”

Crafting luxury with sustainability in mind

Each item in the collection is meticulously designed to offer a unique unboxing experience while adhering to our strong commitment to sustainability.

“Sustainability was at the forefront of our design process,” says Mandy. “We’ve used recyclable materials and incorporated reusable components, ensuring that our luxury packaging aligns with the eco-conscious values of modern consumers. We know that for brands, there’s no room for compromise when it comes to sustainability, so that’s built into the heart of what we do.”

This focus on sustainability doesn’t come at the expense of luxury. The collection showcases our trademark attention to detail, with each piece designed to be visually striking and functionally versatile.

CONTACT THE BEAUTY TEAM

Our team of packaging experts works with some of the world’s largest brands. Drop us a line at beautyteam@hunterluxury.com, we’d love to talk through your project brief with you.

Cost-effective customisation

One of the most innovative aspects of the Astro Advent Marketing collection is its approach to customisation. While we are known for our bespoke premium packaging and calendar designs, this collection offers a new way for brands to achieve a custom look while controlling costs.

The core is a standardised product line that can be effortlessly customised to any number of needs, markets and occasions, while still delivering a high-quality, personalized gifting experience. From the growing demand for sustainable packaging to the increasing popularity of experience-based gifting, the Astro Advent Marketing collection addresses multiple consumer preferences.

“We’re seeing a significant shift towards practical luxury, and that’s giving fantastic clues as to where the market will move over the coming years” Mandy notes. “It’s about balance, providing a luxury, premium and decadent product that’s also practical and durable. Consumers want products that are not only beautiful but also functional and sustainable. Our travel bag and wash bag components speak directly to this growing demand.”

The successful launch of the Astro Advent Marketing collection demonstrates our ability to anticipate and meet the evolving needs of both brands and consumers. By reimagining the concept of advent calendars and expanding it beyond seasonal constraints, a whole new world of luxury gift giving possibilities has opened up.

Mandy concludes, “One of our strongest assets as a full-service packaging and branded gift partner is that we know what our strengths are and we deliver those like no other business in the market. The Astro Advent Marketing collection is our product innovation team taking this to the next level by separating calendar concepts from seasonality. With that, whether it’s for Mother’s Day, Valentine’s Day, or any other special occasion, the Astro Advent Marketing collection offers endless opportunities to make both givers and receivers feel like stars.”

CONTACT THE BEAUTY TEAM

Our team of packaging experts works with some of the world’s largest brands. Drop us a line at beautyteam@hunterluxury.com, we’d love to talk through your project brief with you.