The Charlotte Tilbury Beauty make-up brand has, in no time, become one of the most coveted in the world, promising every woman “her own red-carpet moment, her own slither of A-list glamour.” To help create that ‘red-carpet moment’, every single aspect of the product offering has to deliver, with packaging at the forefront to project the brand’s core values of playfulness, innovation and glamour.
Hunter relished the challenge of developing a highly imaginative set of packaging solutions for Charlotte Tilbury’s Christmas 2016 gift set range. The starting point for client and agency were “Inspiration Sessions” to refine the brief. These sessions explored the latest trends and packaging designs together with scoping technical and functional possibilities. Overlaying these with the brand direction, a set of 3 concepts delivering that “red-carpet moment” were developed – The Dreamy Look in a Clutch, the Legendary Parties Advent Calendar and the Film Noir Nights make-up set.