To celebrate Elemis’s 25th anniversary, Hunter was briefed to create a range of luxury packaging to amplify the brand’s luxury essence, to work consistently across the cosmetic and skin care collections.
The gift box uses striking single-colour combinations to differentiate the collections, create presence at retail and excitement in the user experience. A section of the Elemis Lotus flower branding is teased through an embossed and spot UV varnish. Hunter’s engineering expertise sourced heavy cardboard, machine cut mitre edges and over strength magnets to give the consumer the impression they are handling a substantial wooden product. Opening is facilitated by way of two satin ribbon tabs, set within a bespoke gold coloured metalwork, bearing the embossed Elemis brand branding. Opening the box reveals a striking and contrasting internal theme. Despite the contrast in the colour palette, the box and product presentation come together in a feast pleasing contradictions.