Luxury Whisky Hankey Bannister stands as one of the richest brand stories. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister.
Tasked with creating a new presentation case for 21 Year Reserve, we explored designs and production finishes that could draw on both founding personalities – the Bon Viveur of Hankey and the meticulousness of Bannister – and deliver the right user experience for a whisky at such a luxury price point.
The new packaging design projects the contrast in the two personalities through a dual pattern finish, blending both extravagance and tradition, finished with precision gold foil and intricate high-rise UV varnish. The tactility, colour ways and quality present an intuitive connection with the brand story.