Hunter Luxury is extremely proud to have produced a unique presentation box for The Macallan Estate. The ‘industry first’ natural slate gift box, embraces the estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering, to reflect the native stone found on the Easter Elchies estate. Natural slate, a material that has never been used in packaging, created significant technical challenges. Our technical team visited a large number of mines to find the perfect stone quality and density before finalising the right grade suitable for The Macallan.
A key brand strength in The Macallan’s global appeal is its Speyside provenance. It is central to the brand story, consumption experience and perceived value of the brand. At the inception of the brief, the ambition was to tell this story literally through the senses and visually through the design and Hunter Luxury have achieved this throughout.
“From an initial concept briefing on what was a very Technically challenging project, the team at Hunter proved invaluable in terms of realisation of The Macallan Estate Packaging. Hunter's help with the development and subsequent manufacture of this stunning pack is greatly appreciated by Edrington. We were very impressed with Hunter's capability in sourcing the natural slate used on the front of pack and also the diligence in ensuring each piece is individually crafted to the correct specification to provide the required aesthetics of the finished pack. Thank you very much to the whole Team at Hunter for all of their hard work in making our vision for The Macallan Estate box a reality.”
Senior Packaging Technologist, Edrington.