Industry-first “Natural Slate” packaging for The Macallan Estate
In the news, Innovation, News, Technical ExpertiseHunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases.
The elegant gift box, produced by Hunter, embraces the estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering, to reflect the native stone found on the Easter Elchies estate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey.
The Industry’s first ever natural slate and rigid box required Hunter to search for the right quarry to achieve the desired quality and finish. Every piece is hand-cut, unique and subject to extensive testing. The surrounding drawer-box was designed specifically to counter-balance the slate and uphold a seamless customer experience.
Hunter’s MD Mike Banister commented:
“It’s a privilege and honour to work with a brand of such stature as The Macallan and deliver a brand experience as imaginative as this. It’s our most technical packaging project to date, requiring creativity and diligence to capture the brand’s peerless provenance and heritage.”
Priced at $250, The Macallan Estate is available from markets worldwide from June.
