When Hunter Luxury Packaging presented Finlandia‘s brand team with our unique bottle sleeve, they instantly fell in love. So far so good…
There was no doubt that the wrap concept gave bottles ‘grab appeal’ on the shelves, and the client was excited by the potential it had to lift sales at Christmas time. At Hunter, we also knew that that the challenges were many and complex:
Our design team worked to ensure the layout of the sleeve worked beautifully for the brand and allowed the bottle label to be visible. The right balance of material webbing allowed back window visibility whilst radii were carefully considered to strengthen intersections and minimise the risk of tear.
Our development and prototyping team began work by looking at the intended use and the important consumption question – chilled or frozen?
Once the right material was found and the redesign of the original concept completed, we produced a mould to cast 1,000 samples for testing. We applied strict testing protocol that looked at strength, durability, temperature cycling, friction, stretch and aesthetic quality.
The resulting product was a resounding success – loved by consumers and praised by the client and critics alike.
Hunter has worked with high-prestige spirits brands for over 10 years, delivering award-winning solutions that are guaranteed to convert shoppers into brand advocates. If you have any inquiries or want to know more, please contact Jo at jo [at] hunterluxury.com
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UK,
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