Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the Luxury Packaging Awards – London Grovesnor House, November 2019.
The elegant packaging embraces the Estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering to reflect the native stone found on the Easter Elchies estate. The Industry’s first ever natural slate and rigid box required Hunter to search for the right quarry to achieve the desired quality and finish. Every piece is hand-cut, unique and subject to extensive testing. The surrounding drawer-box was designed specifically to counter-balance the slate and uphold a seamless customer experience. The Macallan box demonstrates how technical expertise delivers on an ambitious idea, within a tightly controlled project climate, mitigating risks through every stage.
Hunter Luxury’s MD Mike Banister commented:
“It’s a privilege to work with a brand of such stature as The Macallan and congratulations to Lineup Studios for such a stunning and original concept. This highly technical project required a great deal of creativity and diligence to achieve the brief and carry The Macallan’s peerless provenance around the world.”
Senior Packaging Technologist, Edrington Group:
“From an initial concept briefing on what was a very Technically challenging project, the team at Hunter proved invaluable in terms of realisation of The Macallan Estate Packaging. Hunter’s help with the development and subsequent manufacture of this stunning pack is greatly appreciated by Edrington. We were very impressed with Hunter’s capability in sourcing the natural slate used on the front of pack and also the diligence in ensuring each piece is individually crafted to the correct specification to provide the required aesthetics of the finished pack. Thank you very much to the whole Team at Hunter for all of their hard work in making our vision for The Macallan Estate box a reality.”