Sustainable packaging for the luxury e-commerce market
Hunter Luxury has identified several core requirements for luxury e-commerce packaging:
- Luxury solutions for sustainable packaging
- Improved brand experience
- Protection and security of items in transit
- Customisable home experience and gifting packaging
At Hunter Luxury, we have looked at the trends and challenges that luxury brands face as they grow their e-commerce channels. We have combined our findings with our experience in secondary packaging and have developed a packaging concept that solves the challenges in a practical, customisable way. We call this concept POD.
Often, sustainable packaging focuses on recyclable properties and ends up sacrificing the brand's visual properties. With a focus on re-use, however, it's possible to ensure brand longevity, add perceived value, as well as giving the pack a second life for the consumer. POD is designed to be a "Packaging as a product" item that can live on in many ways once the product has been used.
POD is also fully customisable to each brand. We work with you to develop the form, colour, materials, and branding options to really create a memorable pack that aligns with your brand's values.
Talk to us about POD and your project
We are now at the point of having developed the POD to be able to launch it into the market. If a luxury solution to e-commerce packaging is something you are looking for, give our team a call and we can discuss your needs.