Why supply chain contingencies are the most precious resource for luxury brands
Why supply chain contingencies are the most precious resource for luxury brands As legendary Scottish poet Robert Burns reminded us, even the most carefully laid plans of mice and men can go awry. In the luxury product market, as in life, the unexpected isn’t just a possibility – it’s inevitable. While consumers marvel at…
The power of partnership: Why trust is the new currency in luxury packaging
The power of partnership: Why trust is the new currency in luxury packaging Luxury packaging isn’t simply about crafting the most expensive pack money can buy. In fact, some of the most important features of a premium packaging solution are the things money can’t buy. That sense of craftsmanship – of soul – is what…
From product to keepsake: Building beauty packaging for permanence
From product to keepsake: Building beauty packaging for permanence In the age of disposability, something remarkable happens when we create packaging with permanence in mind. Beauty rituals have always been intertwined with symbolism and emotional significance. Our great-grandmothers kept their powder in ornate metal compacts that clicked open with precision-engineered satisfaction. Perfume bottles were carefully…
Hunter Luxury creates botanical brilliance with Hendrick’s Whimsical Watering Can gin gift set
Hunter Luxury creates botanical brilliance with Hendrick’s Whimsical Watering Can gin gift set Hunter Luxury has partnered with family-owned distiller William Grant & Sons to once again push the boundaries of storytelling in packaging, this time by producing a fantastical Whimsical Watering Can gift set for the super premium gin brand Hendrick’s. Created in collaboration…
The Hendrick’s Whimsical Watering Can
The Hendrick’s Whimsical Watering Can – distilling a unique brand identity into a single pack Hunter Luxury has partnered with family-owned distiller William Grant & Sons to once again push the boundaries of storytelling in packaging, this time by producing a fantastical Whimsical Watering Can gift set for the super premium gin brand Hendrick’s. Created…
Hunter Luxury renews successful partnership with Charlotte Tilbury for Pillow Talk Dreams Come True vanity case
Hunter Luxury renews successful partnership with Charlotte Tilbury for Pillow Talk Dreams Come True vanity case Hunter Luxury has formed the perfect partnership with globally renowned British beauty brand Charlotte Tilbury, resulting in a stunning limited edition vanity case for the Pillow Talk Dreams Come True makeup kit. The lavish gift set contains 13 full-size…
Hunter Luxury launches Numoo Gent: A premium grooming accessory set for modern masculinity
Hunter Luxury launches Numoo Gent: A premium grooming accessory set for modern masculinity Hunter Luxury has once again demonstrated its ability to anticipate beauty and wellness trends with the launch of Numoo Gent, a thoughtfully curated set of grooming accessories designed specifically for men. The launch builds on Hunter Luxury’s success in the wellness space…
Bring top-to-toe spa treatments into the bathroom with the Numoo Bath & Body collection
Bring top-to-toe spa treatments into the bathroom with the Numoo Bath & Body collection Luxury packaging artisan Hunter Luxury has demonstrated its remarkable innovation capability with the launch of its Numoo Bath & Body accessory set. Each set features a number of accessories inside a luxurious zipped vanity bag, including an adjustable microfibre headband, a…
Hunter Luxury packages 200 years of whisky history in The Glenlivet 40 Year Old display case
Hunter Luxury packages 200 years of whisky history in The Glenlivet 40 Year Old display case Hunter Luxury has partnered with the renowned single malt Scotch whisky distiller The Glenlivet to produce a stunning pack and display case for The Glenlivet 40 Year Old – the oldest permanent expression to date from the historic distillery.…
Hunter Luxury taps into Serpent’s Wisdom with Ophidian mini bag collection
Hunter Luxury taps into Serpent’s Wisdom with Ophidian mini bag collection Hunter Luxury is celebrating the Chinese Year of the Snake with the launch of its latest Inspirations collection of solutions – the Ophidian range of mini bags. The collection of three bag styles blurs the line between packaging and high fashion, tapping into the…
Hunter Luxury sets fragrance sector buzzing with newly expanded Alvari Collection packaging
Hunter Luxury sets fragrance sector buzzing with newly expanded Alvari Collection packaging Hunter Luxury has used the elegance of our natural world as the inspiration for its newly expanded range of exquisite fragrance cases – the Alvari Collection. The full-service luxury packaging expert meticulously designed every detail of the range, which first launched in 2023,…
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection When we set out to create our latest innovation, our team had one goal in mind: to reimagine gifting for the modern era. Effective, quality-led, sustainability conscious and not bound by seasonality. The result was the Astro Advent Marketing collection, a sophisticated…
Monkey Shoulder Strainer Gift Pack
Hunter Luxury and Monkey Shoulder mix it up with award-winning strainer gift pack Hunter Luxury has partnered with boundary-pushing whisky brand Monkey Shoulder to create a standout limited-edition gift set, one that doesn’t just hold a bottle but enhances the entire drinking experience. Designed in collaboration with Knockout, this innovative pack blurs the line between…
ASTRO
ASTRO The ASTRO collection Heavenly Advents… Gifting that is not just for Christmas Our collection of inspirational advent concepts, perfectly demonstrates Hunter Luxury’s brand focused creativity for the ultimate gifting experience….strive for Wow! Get in touch if you’d like to discuss any of these gifting ideas, or their features. We would love to help you…
Shirakawa 1958
Shirakawa 1958 – Crafting a legendary whisky’s story through exceptional packaging Hunter Luxury, in partnership with Pocket Rocket Creative, collaborated to create the exclusive packaging for Shirakawa 1958, an extraordinary release by Tomatin Distillery and Takara Shuzo. This rare single malt whisky is the only official single malt bottling ever released from the lost Shirakawa…
VELOUR
VELOUR The VELOUR collection Soft to the touch… A Hunter designed collection of bags inspired by the elements of Autumn. Using the vivid colours of nature, combined with the elegance of pleated velour, this beautiful collection of bags illustrates Hunter Luxury’s passion for inspired design. From winter berries and big blue skies, to morning frost…
“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin 2014 We live in the age of the brand story and it might well be the final frontier of modern marketing strategy. The brilliance of story-telling is its capacity to bond all the channels we use to connect with…
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the eyes of the consumer looking for ‘exclusive’ or ‘unique’ experiences, limited editions gifts have the power to stimulate sales, extend the life of a product, and increase brand recognition. Consumer brands can be credited…
Packaging awards — what catches the eye of the judges?
[4 minutes] Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging manufacturers. Firstly, there’s the kudos that comes from the endorsement of the competition’s panel of judges. They are invariably a group of industry experts and decision makers. When they voice their opinions, people tend…
Where art meets packaging
[3 minutes] In the ultra-competitive world of modern retail first impressions are everything. The way brands package their products is an opportunity to put their best face forward to potential customers. To increase shelf standout further some brand owners are now enlisting the help of celebrated artists and designers for one-off editions and gift…
Ditch the predictions, embrace the goals
[1 minute] An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume that by embracing an outside view, they are reducing the risk of introducing their own optimistic bias into their plans. What people seem to forget is that it’s not predictions that create…
Packaging – the jewel in the crown
[3 minutes] When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values. The woman wearing a string of pearls with Chanel embellishments wants to be perceived as classically sophisticated, the man with the S10,000 Swiss watch could tell the time just as easily with a $3…
