The emotional power of packaging user experience
“The brand experience is not what customers get, but how it makes them feel.”
Sanjeev Malhotra 2017
User Experience has liberated our..
“The brand experience is not what customers get, but how it makes them feel.”
Sanjeev Malhotra 2017
User Experience has liberated our..
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with..
“Repetition is the death of art”
Robin Green 1992
So much time, effort and insight gets invested in the consumer brand journey. The..
As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest...
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing..
Industrial revolutions don’t arrive with fanfares and red carpets. They start as small ripples, growing into unstoppable..
Seth Godin 2014
We live in the age of the brand story and it..
![The secret to exceptional luxury packaging [video]](https://www.hunterluxury.com/hunter/wp-content/uploads/2018/02/hunter_video_piece_featured_image-800x400.png)
At Hunter we deliver exceptional luxury packaging for the world’s best brands. Our decades of experience and creative skills help some of..
Hunter Luxury Packaging has appointed Sharon Nevans as new Project Development Manager with a key focus on Spirits.
Sharon comes to the..
There was a time when global brands felt they needed to create universal experiences in order to deliver consistent brand..
Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging..
Luxury spirits packaging is adapting to a highly literate consumer, seeking authenticity above stylised production. The..
An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume..
Apple’s rise to the world’s greatest super-brand started with one brilliant strategic move. Instead of challenging the..
Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said..
