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NEWS AND INSIGHTS

The Macallan. A journey to Whisky’s spiritual Middle Earth.

2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the

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The Macallan Award winning packaging by Hunter Luxury

How technical expertise nurtures bravery and creativity

Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise

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The Macallan Estate wins at Luxury Packaging Awards 2019

Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the

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The emotional power of packaging user experience

“The brand experience is not what customers get, but how it makes them feel.” Sanjeev Malhotra 2017 User Experience has liberated our approach to design.

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Industry-first “Natural Slate” packaging for The Macallan Estate

Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter

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How Inspiration & Innovation transforms the packaging brief.

“Repetition is the death of art” Robin Green 1992 So much time, effort and insight gets invested in the consumer brand journey. The seductive brand

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Case study into Hankey Bannister

Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London,

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Packaging trends to watch in 2019

630 words / 4 minute read Before we wind down the pace to enjoy our eighteenth Christmas this millennium (!!), we take a peek at

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New Hankey Bannister packaging reinvigorates brand story

To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning

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Harpenden Hall,

Southdown Road,

Harpenden,

Herts,

UK,

AL5 1TE

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