Luxury retail in an e-commerce world
Adapting to e-commerce
We have all adapted to the habit of online shopping in the last few years, and especially so during 2020, while..
Adapting to e-commerce
We have all adapted to the habit of online shopping in the last few years, and especially so during 2020, while..
“The brand experience is not what customers get, but how it makes them feel.”
Sanjeev Malhotra 2017
User Experience has liberated our..
“Repetition is the death of art”
Robin Green 1992
So much time, effort and insight gets invested in the consumer brand journey. The..
There are two things people tend to do if they don’t feel they are being heard. They repeat themselves over and over, and/or they raise..
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the..
ELEMIS is a fast growing British company and is now one of the most acclaimed brands in the global luxury skincare industry. In 2016,..
There was a time when global brands felt they needed to create universal experiences in order to deliver consistent brand..
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the..
Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to..
When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values...
Apple’s rise to the world’s greatest super-brand started with one brilliant strategic move. Instead of challenging the..
When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of..