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NEWS AND INSIGHTS

Gin o'clock

Gin: from rags to riches

[3 minutes] Could we be about to reach the stage of ‘peak gin’? Just a few years ago that would have seemed an absurd question

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Spirits

Luxury spirits packaging – communicating provenance and heritage

Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced

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New Year Predictions

Ditch the predictions, embrace the goals

[1 minute] An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume that by

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Jewellery gift packaging

Packaging – the jewel in the crown

[3 minutes] When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values. The woman wearing a

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UX in packaging design

Packaging a user experience

[3 minutes] Apple’s rise to the world’s greatest super-brand started with one brilliant strategic move. Instead of challenging the (then) thriving PC market at their

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Travel retail: Six and a half minutes

[5 minutes] A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first glance, it

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The Shifting Future of Sourcing

[5 minutes] Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said it,

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Senses and the science of sensory packaging

[2 minutes] When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of Moët &

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Harpenden Hall,

Southdown Road,

Harpenden,

Herts,

UK,

AL5 1TE

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  • About
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