Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister, the whisky has enjoyed centuries of success, growing into a truly global luxury brand.…
New Hankey Bannister packaging reinvigorates brand story
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning 21 Year Old Partner’s Reserve Blended Scotch Whisky. The new 21 Year Old release is part of Hankey Bannister’s ongoing investment to bring the brand story and sartorial appeal of…
Case study – packaging creativity for the spirits sector
When Hunter Luxury Packaging presented Finlandia‘s brand team with our unique bottle sleeve, they instantly fell in love. So far so good… Grab me! There was no doubt that the wrap concept gave bottles ‘grab appeal’ on the shelves, and the client was excited by the potential it had to lift sales at Christmas time. At…
Case Study – Elemis embed luxury into their Christmas gift range
ELEMIS is a fast growing British company and is now one of the most acclaimed brands in the global luxury skincare industry. In 2016, Hunter Luxury was briefed to develop a range of 36 luxury packs for ELEMIS’ Joy of Giving Christmas Gift Collection. The brief required Hunter Luxury to amplify the luxury essence of their products, projecting elegant…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Special Edition packaging with irresistible ‘gifting’ appeal
[4 min read] Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare brands sector where Special Edition packaging really comes to life. In this case study we look at how Hunter and REN Skincare collaborated to deliver a Christmas gift set with unrivalled ‘gifting’ appeal. THE BRAND Created in 2000 by Antony Buck and Robert Calcraft, REN is known worldwide…
Packaging to win consumer hearts and plaudits
[3 minutes] The global skincare market continues its impressive growth, forecast to reach a staggering $154B within 4 years. The category is ultra competitive, fuelled by one of the most creative packaging and point of sale environments in global retail. So much so, packaging plays a critical role in the gifting and user experience, helping…
