Luxury gift packaging: The paradox of the ‘invisible’ gift
There are two things people tend to do if they don’t feel they are being heard. They repeat themselves over and over, and/or they raise their voice. Many people hold the erroneous belief: If I yell at you, then you will hear me. Brands that struggle to be seen on the retail floor behave in…
Thinking inside the box – unboxing luxury packaging
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the hashtag #unboxing shows 107 million results. And with almost all social channels now allowing users to upload and share their own video content, unboxing videos are no longer the exclusive domain of YouTube. Unboxing videos…
Packaging to win consumer hearts and plaudits
[3 minutes] The global skincare market continues its impressive growth, forecast to reach a staggering $154B within 4 years. The category is ultra competitive, fuelled by one of the most creative packaging and point of sale environments in global retail. So much so, packaging plays a critical role in the gifting and user experience, helping…
