Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…
Ditch the predictions, embrace the goals
[1 minute] An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume that by embracing an outside view, they are reducing the risk of introducing their own optimistic bias into their plans. What people seem to forget is that it’s not predictions that create…
Packaging – the jewel in the crown
[3 minutes] When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values. The woman wearing a string of pearls with Chanel embellishments wants to be perceived as classically sophisticated, the man with the S10,000 Swiss watch could tell the time just as easily with a $3…
The Shifting Future of Sourcing
[5 minutes] Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said it, and if he did whether he could have ever foreseen the speed of the rise of the Red Dragon. China’s emergence as a manufacturing powerhouse has been startling. The country not…
Senses and the science of sensory packaging
[2 minutes] When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of Moët & Chandon, Godiva, or the instantly recognisable Rotary watch logo. However, as marketers struggle to break out from the clutter, luxury brand owners have come to realise that visual systems by…
