Active & Intelligent Packaging Congress – a moment in history?
Industrial revolutions don’t arrive with fanfares and red carpets. They start as small ripples, growing into unstoppable waves. Earlier this year, a former colleague recalled attending the first ever web 2.0 conference in London. It was early 2005 and the era of Bebo and MySpace and some time before we coined the phrase social media.…
Thinfilm – The tipping point in smart packaging technology
We’ve seen the potential in smart luxury packaging for some time. Near Field Communication (NFC) technology when combined with packaged branded product brings unmatchable connection between brands and consumers around a ‘big data’ framework. It might well drive a revolution in packaged brands – merging the boundaries between physical product and digital marketing. ThinFilm’s NFC…
