Travel retail: Six and a half minutes
[5 minutes] A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first glance, it is quite obvious that the travel retail sector changed its “cheap cigarettes and alcohol” image to become a luxury retail environment that exudes elegance and sophistication. But look closer and…
Senses and the science of sensory packaging
[2 minutes] When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of Moët & Chandon, Godiva, or the instantly recognisable Rotary watch logo. However, as marketers struggle to break out from the clutter, luxury brand owners have come to realise that visual systems by…
