Innovative materials
Innovative materials As part of our series Sustainability in Practice, we look at some innovative materials that can be used to make packaging more sustainable Luxury packaging is one of the most creative industries there is, and clients look to us to come up with inspired solutions to elevate their brands. One way that we do this…
We win Technical Achievement Award for Jack Daniel’s jukebox
“Winning the award for Technical Achievement at this year’s Luxury Packaging Awards is something that we are incredibly proud of in, what has been a challenging year.” Watch Mike Banister, Hunter Luxury’s Managing Director, accept the award from Packaging News’ David Berman, and find out why our Jack Daniel’s jukebox won this sought after accolade. Contact Us…
Technical expertise sets Hunter Luxury apart
Winning the award for Technical Achievement at this year’s Luxury Packaging Awards is something that we are incredibly proud of. In a challenging COVID affected year, Hunter Luxury achieved a complex pack design for Jack Daniel’s. Watch Mike Banister accept the award A complex project delivered with excellence 59 bespoke components 13 different materials 9…
Hunter Luxury wins the Luxury Seasonal Pack category at the Luxury Packaging Awards 2020
“Winning the award for Luxury Seasonal Pack at this year’s Luxury Packaging Awards has been a huge boost for the Hunter Luxury team.” Watch Mike Banister, Hunter Luxury’s Managing Director, accept the award from Packaging News’ David Berman, and find out why the Charlotte Tilbury Bejewelled Chest of Beauty Treasures was chosen as this year’s winner. https://www.youtube.com/watch?v=CPULLVa11EA&feature=youtu.be…
Luxury advent calendars for 2021? It’s not too late
Following our recent article what makes the perfect beauty advent calendar, we are thrilled to announce that Hunter Luxury has won the Luxury Seasonal Pack Award at the Luxury Packaging Awards 2020. The Charlotte Tilbury Bejewelled Chest of Beauty Treasures is the ultimate in luxurious unboxing experiences, perfectly showing off exquisite products from the Charlotte…
Alternative fitments
Alternative fitments As part of our series Sustainability in Practice, we look at some alternatives to plastic vacuum trays that continue to keep items safely in position, while being recyclable. Many products are housed in plastic vac trays, mainly to ensure they stay positioned within the box for both transit and display. Both are important…
Technical Expertise wins Hunter Luxury an award
Jack Daniel’s Jukebox – Luxury Packaging Awards WINNER Hunter Luxury The Hunter Luxury packaging team is proud of our work on the award-winning The Macallan Estate box, as well as winning the Technical Achievement accolade at the Luxury Packaging Awards for our Jack Daniel’s Jukebox. Hunter Luxury technical expertise really does set us apart from…
On the quest to define “Sustainability” for luxury brands
We know that Covid has been the subject of the year so far for 2020, rightly so. Caution about cleanliness and hygiene are at the top of agendas everywhere, so reservations about plastic and single-use packaging have taken a back seat whilst trying to keep the virus at bay. However, this does not mean that…
Solve the tensions between luxury packaging and sustainability
Luxury packaging is a major event in the brand relationship; a critical touchpoint where perceived value is tangible. The substantive secondary packaging, the diligently-designed opening mechanic, revealing the exquisite primary case. These are beautiful brand experiences which create powerful influencer moments. There’s just one problem… luxury brand packaging has been slow to move with the…
Repurposing our supply chains for vital PPE
In response to the urgent requirement for vital PPE to protect front-line NHS workers, Hunter have used their extensive Far East sourcing experience to procure thousands of face masks for donation into surgeries and frontline NHS centres. Hunter join the community of Private Enterprise stepping in to help the UK’s response to the Covid-19 crisis.…
Covid 19 Crisis
To our valued Customers, Suppliers and Partners, We hope that you are staying healthy and coping with this difficult period as well as possible. Like many of you, we have been in business for a long time but have never experienced anything quite like this current situation. We know that many of you will have…
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open for just…
How technical expertise nurtures bravery and creativity
Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise mean to clients, existing and new? Innovative ideas and ambitious packaging expressions, no matter how much intent there is to make them happen, are always faced with what’s actually possible.…
The Macallan Estate wins at Luxury Packaging Awards 2019
Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the Luxury Packaging Awards – London Grovesnor House, November 2019. The elegant packaging embraces the Estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering to reflect the…
The emotional power of packaging user experience
“The brand experience is not what customers get, but how it makes them feel.” Sanjeev Malhotra 2017 User Experience has liberated our approach to design. Originally a philosophy adopted by software developers to challenge the monotony of web applications. The principle has gone on to change our view on everything from packaging to cars, technology,…
Industry-first “Natural Slate” packaging for The Macallan Estate
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases. The elegant gift box, produced by…
How Inspiration & Innovation transforms the packaging brief.
“Repetition is the death of art” Robin Green 1992 So much time, effort and insight gets invested in the consumer brand journey. The seductive brand stories we tell through digital space. The elegant and beautifully shot advertising campaign. The military-precision in optimising the media spend. Rigorous planning, reams of customer data, debate, appraisal and interrogation…
Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister, the whisky has enjoyed centuries of success, growing into a truly global luxury brand.…
Packaging trends to watch in 2019
630 words / 4 minute read Before we wind down the pace to enjoy our eighteenth Christmas this millennium (!!), we take a peek at 2019 and anticipate some interesting trends we think will gather a lot more momentum next year and beyond. And before you sneak off for that glass of fizz and mince…
New Hankey Bannister packaging reinvigorates brand story
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning 21 Year Old Partner’s Reserve Blended Scotch Whisky. The new 21 Year Old release is part of Hankey Bannister’s ongoing investment to bring the brand story and sartorial appeal of…
Active & Intelligent Packaging Congress – a moment in history?
Industrial revolutions don’t arrive with fanfares and red carpets. They start as small ripples, growing into unstoppable waves. Earlier this year, a former colleague recalled attending the first ever web 2.0 conference in London. It was early 2005 and the era of Bebo and MySpace and some time before we coined the phrase social media.…
The appeal of luxury advent calendars
Luxury brands are now realising the advantages in Advent Gifting Packs and not only for Christmas. From luxury beauty to confectionery and spirits, we’re seeing a growing investment in Advents, with 2019 set to flourish. As Advent Packaging experts, we summarise the advantages Advents deliver for your brand. They provide an unmatchable format for sampling. Perfect for small…
