What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
The Power of Inspiration
MD Mike Banister explains what makes Inspiration and Innovation Sessions such a compelling feature in Hunter’s creative and development process. We started Inspiration and Innovation Sessions to help our clients expand their thinking around gifting occasions. We take over a meeting space and create an immersive environment to spark discussion and ideas. We cover a range…
Meet Pippa Bell – growing our Beauty division
Pippa joins Hunter after many years in primary packaging, as Business Development Manager for the beauty division. We talk to Pippa about her time before Hunter, her new role here and what’s driving the coming boom in secondary beauty packaging. What attracted you to make the jump from primary into secondary packaging with Hunter? I…
Thinfilm – The tipping point in smart packaging technology
We’ve seen the potential in smart luxury packaging for some time. Near Field Communication (NFC) technology when combined with packaged branded product brings unmatchable connection between brands and consumers around a ‘big data’ framework. It might well drive a revolution in packaged brands – merging the boundaries between physical product and digital marketing. ThinFilm’s NFC…
“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin 2014 We live in the age of the brand story and it might well be the final frontier of modern marketing strategy. The brilliance of story-telling is its capacity to bond all the channels we use to connect with…
Meet Sharon Nevans – leading luxury NPD
4 minute read. Since joining Hunter in Summer 2017, Sharon’s hard work is gathering rapid momentum. We were lucky to get a clear hour in her diary at Harpenden Hall, before she returned to Scotland. Sharon works with Hunter’s spirits clients, bringing many years of experience in the luxury spirits industry to lead new packaging…
Pippa Bell joins Hunter’s expanding Luxury Beauty Division
Hunter’s growing Luxury Beauty Division is pleased to announce the appointment of Pippa Bell as Business Development Manager. Pippa will work with current and new beauty clients to conceive and develop branded luxury packaging, helping to drive innovative and bespoke solutions. Pippa joins Hunter following 10 years at Quadpack in the primary packaging for cosmetics…
Meet Sara Hickmott – Key account management for Beauty
4 minute read. Recently, we were lucky to catch up with Sara Hickmott, Key Account Manager at Hunter. Sara plays a pivotal role in Hunter, having joined over 8 years ago. With her experience in luxury brands and cosmetics, Sara maintains a number of important relationships with some of Hunter’s key clients. What does Account…
Sustainability plays major role at IPACK-IMA 2018
Our Innovation Manager Susana Almeida enjoyed an interesting trip to IPACK-IMA 2018 in Milan last week. The IPACK-Mat halls provided a great insight into near-horizon developments for luxury brand packaging partners. This part of the show delivered a showcase for innovators in the Smart, Protective and Sustainable Packaging solutions. With sustainable packaging set to reach…
Postcards from London Fashion Week 2018
London Fashion Week 2018 has finished. As keen observers, we were pleasantly surprised to see sustainability featuring quite prominently above the glitz and glamour. As a luxury packaging supplier, we are always on the look-out for the latest innovations in sustainability, and we were delighted to have come across The Sustainable Angle, the award-winning, not-for-profit behind the Future…
The secret to exceptional luxury packaging [video]
At Hunter we deliver exceptional luxury packaging for the world’s best brands. Our decades of experience and creative skills help some of the world’s finest brands deliver ‘best in category’ consumer experiences. https://youtu.be/3Ydv62OSH3A #WeAreHunter
Luxury gift packaging: The paradox of the ‘invisible’ gift
There are two things people tend to do if they don’t feel they are being heard. They repeat themselves over and over, and/or they raise their voice. Many people hold the erroneous belief: If I yell at you, then you will hear me. Brands that struggle to be seen on the retail floor behave in…
Thinking inside the box – unboxing luxury packaging
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the hashtag #unboxing shows 107 million results. And with almost all social channels now allowing users to upload and share their own video content, unboxing videos are no longer the exclusive domain of YouTube. Unboxing videos…
Trends in whisky packaging: what 2018 holds
Think whisky packaging and what comes to mind? Tartan patterns, shades of heather purple, oak-cask browns, copper-still hues, images of stags, pipers, dirks, royal crests and misty mountains. Now think J&B, the fifth best-selling blended Scotch in the world, second only to Johnnie Walker, and what comes to mind? That iconic Emerald green bottle. No,…
Taking a step forward to create a culture of innovation
Hunter Luxury Packaging has appointed Susana Almeida as their new Product Development & Innovation Manager. With an eagle eye for innovative design and an ability to spot and maximise trends, Susana came to Hunter from Pangaea Laboratories where she worked as a New Business Development Manager with a focus on opening new markets for their newer brands. Prior to this,…
Case study – packaging creativity for the spirits sector
When Hunter Luxury Packaging presented Finlandia‘s brand team with our unique bottle sleeve, they instantly fell in love. So far so good… Grab me! There was no doubt that the wrap concept gave bottles ‘grab appeal’ on the shelves, and the client was excited by the potential it had to lift sales at Christmas time. At…
Pure Beauty Awards 2017 – Help us win!
We are extremely proud and honoured to have been shortlisted for the Pure Beauty Awards 2017 in the Best New Design and Packaging Category for the work that we did for Elemis and their Joy of Giving Christmas Gift Collection 2016. But being shortlisted is just the first step. We now need your help to be declared winners! All you have to…
Case Study – Elemis embed luxury into their Christmas gift range
ELEMIS is a fast growing British company and is now one of the most acclaimed brands in the global luxury skincare industry. In 2016, Hunter Luxury was briefed to develop a range of 36 luxury packs for ELEMIS’ Joy of Giving Christmas Gift Collection. The brief required Hunter Luxury to amplify the luxury essence of their products, projecting elegant…
Delivering Luxury Packaging Solutions: 100% on time in full
When the supply chain fails to meet expectations, retail partners, brands and customers are affected. The consequences are disastrous when companies face poor overall availability rates during critical times of the year, such as Christmas. A late, incomplete, or faulty delivery from a packaging supplier can wreak havoc on a brand’s seasonal campaign and leave them with…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Luxury Packaging Awards ~ Beating our 2016 personal best
Following Hunter’s 2016 success, winning ‘Best in Show’ in the Premium category and Winner in Cosmetics and Personal Care category with Elemis’ Joy of Giving 2016 range, this year once more Hunter has been recognised as a leading provider of luxury packaging through being shortlisted in 5 categories for The Luxury Packaging Awards 2017. The breadth of range…
Blending global and local through packaging
[5 min read] There was a time when global brands felt they needed to create universal experiences in order to deliver consistent brand messages. That was yesterday. Today, consumers are looking for special and unique experiences and products. And nowhere is this more obvious than in travel retail where in order to engage travellers, brands…
