Postcards from London Fashion Week 2018
London Fashion Week 2018 has finished. As keen observers, we were pleasantly surprised to see sustainability featuring quite prominently above the glitz and glamour. As a luxury packaging supplier, we are always on the look-out for the latest innovations in sustainability, and we were delighted to have come across The Sustainable Angle, the award-winning, not-for-profit behind the Future…
The secret to exceptional luxury packaging [video]
At Hunter we deliver exceptional luxury packaging for the world’s best brands. Our decades of experience and creative skills help some of the world’s finest brands deliver ‘best in category’ consumer experiences. https://youtu.be/3Ydv62OSH3A #WeAreHunter
Luxury gift packaging: The paradox of the ‘invisible’ gift
There are two things people tend to do if they don’t feel they are being heard. They repeat themselves over and over, and/or they raise their voice. Many people hold the erroneous belief: If I yell at you, then you will hear me. Brands that struggle to be seen on the retail floor behave in…
Thinking inside the box – unboxing luxury packaging
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the hashtag #unboxing shows 107 million results. And with almost all social channels now allowing users to upload and share their own video content, unboxing videos are no longer the exclusive domain of YouTube. Unboxing videos…
Trends in whisky packaging: what 2018 holds
Think whisky packaging and what comes to mind? Tartan patterns, shades of heather purple, oak-cask browns, copper-still hues, images of stags, pipers, dirks, royal crests and misty mountains. Now think J&B, the fifth best-selling blended Scotch in the world, second only to Johnnie Walker, and what comes to mind? That iconic Emerald green bottle. No,…
Taking a step forward to create a culture of innovation
Hunter Luxury Packaging has appointed Susana Almeida as their new Product Development & Innovation Manager. With an eagle eye for innovative design and an ability to spot and maximise trends, Susana came to Hunter from Pangaea Laboratories where she worked as a New Business Development Manager with a focus on opening new markets for their newer brands. Prior to this,…
Case study – packaging creativity for the spirits sector
When Hunter Luxury Packaging presented Finlandia‘s brand team with our unique bottle sleeve, they instantly fell in love. So far so good… Grab me! There was no doubt that the wrap concept gave bottles ‘grab appeal’ on the shelves, and the client was excited by the potential it had to lift sales at Christmas time. At…
Pure Beauty Awards 2017 – Help us win!
We are extremely proud and honoured to have been shortlisted for the Pure Beauty Awards 2017 in the Best New Design and Packaging Category for the work that we did for Elemis and their Joy of Giving Christmas Gift Collection 2016. But being shortlisted is just the first step. We now need your help to be declared winners! All you have to…
Case Study – Elemis embed luxury into their Christmas gift range
ELEMIS is a fast growing British company and is now one of the most acclaimed brands in the global luxury skincare industry. In 2016, Hunter Luxury was briefed to develop a range of 36 luxury packs for ELEMIS’ Joy of Giving Christmas Gift Collection. The brief required Hunter Luxury to amplify the luxury essence of their products, projecting elegant…
Delivering Luxury Packaging Solutions: 100% on time in full
When the supply chain fails to meet expectations, retail partners, brands and customers are affected. The consequences are disastrous when companies face poor overall availability rates during critical times of the year, such as Christmas. A late, incomplete, or faulty delivery from a packaging supplier can wreak havoc on a brand’s seasonal campaign and leave them with…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Luxury Packaging Awards ~ Beating our 2016 personal best
Following Hunter’s 2016 success, winning ‘Best in Show’ in the Premium category and Winner in Cosmetics and Personal Care category with Elemis’ Joy of Giving 2016 range, this year once more Hunter has been recognised as a leading provider of luxury packaging through being shortlisted in 5 categories for The Luxury Packaging Awards 2017. The breadth of range…
Blending global and local through packaging
[5 min read] There was a time when global brands felt they needed to create universal experiences in order to deliver consistent brand messages. That was yesterday. Today, consumers are looking for special and unique experiences and products. And nowhere is this more obvious than in travel retail where in order to engage travellers, brands…
Special Edition packaging with irresistible ‘gifting’ appeal
[4 min read] Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare brands sector where Special Edition packaging really comes to life. In this case study we look at how Hunter and REN Skincare collaborated to deliver a Christmas gift set with unrivalled ‘gifting’ appeal. THE BRAND Created in 2000 by Antony Buck and Robert Calcraft, REN is known worldwide…
4 must-have features of winning e-commerce packaging
Global retail online sales have increased steadily since 2010, and 2016 was a year of all-time records, with a reported 1.4 billion people shopping online. Today China, the US and the UK together account for 68% of total global online retail turnover. In the UK, the average online consumer spent the equivalent of $4,000 online…
How manufacturing in China is changing for the better
China has been the factory for the world for over 30 years now. However, manufacturing in China is in transition and the country is moving away from a low cost, low-margin manufacturing model to one of higher end, higher margin, and higher value-add. Although it is true that the Chinese government has had a significant…
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the eyes of the consumer looking for ‘exclusive’ or ‘unique’ experiences, limited editions gifts have the power to stimulate sales, extend the life of a product, and increase brand recognition. Consumer brands can be credited…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Delivering the hug through travel retail
[3 minutes] Go to Gate flashes on screen. Ten minutes, at most, to grab something for the kids to make up for missing the weekend on the business trip. Need something they’ll like, something that shows we know and something they’ll remember. Must be safe and sturdy; could well end up in the cabin bag…
Packaging to win consumer hearts and plaudits
[3 minutes] The global skincare market continues its impressive growth, forecast to reach a staggering $154B within 4 years. The category is ultra competitive, fuelled by one of the most creative packaging and point of sale environments in global retail. So much so, packaging plays a critical role in the gifting and user experience, helping…
Gourmet chocolate provenance – the clue is in the packaging
[3 minutes] Confectionery remains one of the most fiercely competitive of fast-moving consumer goods sectors with multinational-owned brands fighting tooth and nail to gain shelf stand out. But consumers have changed and the foodie movement is now obsessed with origins. There was a time when legendary Belgian and Swiss chocolate brands such as Godiva and…
Packaging awards — what catches the eye of the judges?
[4 minutes] Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging manufacturers. Firstly, there’s the kudos that comes from the endorsement of the competition’s panel of judges. They are invariably a group of industry experts and decision makers. When they voice their opinions, people tend…
