On the quest to define “Sustainability” for luxury brands
We know that Covid has been the subject of the year so far for 2020, rightly so. Caution about cleanliness and hygiene are at the top of agendas everywhere, so reservations about plastic and single-use packaging have taken a back seat whilst trying to keep the virus at bay. However, this does not mean that…
The Macallan Estate
THE MACALLAN ESTATE PRESENTATION BOX 2019
Solve the tensions between luxury packaging and sustainability
Luxury packaging is a major event in the brand relationship; a critical touchpoint where perceived value is tangible. The substantive secondary packaging, the diligently-designed opening mechanic, revealing the exquisite primary case. These are beautiful brand experiences which create powerful influencer moments. There’s just one problem… luxury brand packaging has been slow to move with the…
Repurposing our supply chains for vital PPE
In response to the urgent requirement for vital PPE to protect front-line NHS workers, Hunter have used their extensive Far East sourcing experience to procure thousands of face masks for donation into surgeries and frontline NHS centres. Hunter join the community of Private Enterprise stepping in to help the UK’s response to the Covid-19 crisis.…
Covid 19 Crisis
To our valued Customers, Suppliers and Partners, We hope that you are staying healthy and coping with this difficult period as well as possible. Like many of you, we have been in business for a long time but have never experienced anything quite like this current situation. We know that many of you will have…
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open for just…
How technical expertise nurtures bravery and creativity
Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise mean to clients, existing and new? Innovative ideas and ambitious packaging expressions, no matter how much intent there is to make them happen, are always faced with what’s actually possible.…
The Macallan Estate wins at Luxury Packaging Awards 2019
Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the Luxury Packaging Awards – London Grovesnor House, November 2019. The elegant packaging embraces the Estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering to reflect the…
The emotional power of packaging user experience
“The brand experience is not what customers get, but how it makes them feel.” Sanjeev Malhotra 2017 User Experience has liberated our approach to design. Originally a philosophy adopted by software developers to challenge the monotony of web applications. The principle has gone on to change our view on everything from packaging to cars, technology,…
Industry-first “Natural Slate” packaging for The Macallan Estate
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases. The elegant gift box, produced by…
How Inspiration & Innovation transforms the packaging brief.
“Repetition is the death of art” Robin Green 1992 So much time, effort and insight gets invested in the consumer brand journey. The seductive brand stories we tell through digital space. The elegant and beautifully shot advertising campaign. The military-precision in optimising the media spend. Rigorous planning, reams of customer data, debate, appraisal and interrogation…
Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister, the whisky has enjoyed centuries of success, growing into a truly global luxury brand.…
Packaging trends to watch in 2019
630 words / 4 minute read Before we wind down the pace to enjoy our eighteenth Christmas this millennium (!!), we take a peek at 2019 and anticipate some interesting trends we think will gather a lot more momentum next year and beyond. And before you sneak off for that glass of fizz and mince…
New Hankey Bannister packaging reinvigorates brand story
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning 21 Year Old Partner’s Reserve Blended Scotch Whisky. The new 21 Year Old release is part of Hankey Bannister’s ongoing investment to bring the brand story and sartorial appeal of…
Active & Intelligent Packaging Congress – a moment in history?
Industrial revolutions don’t arrive with fanfares and red carpets. They start as small ripples, growing into unstoppable waves. Earlier this year, a former colleague recalled attending the first ever web 2.0 conference in London. It was early 2005 and the era of Bebo and MySpace and some time before we coined the phrase social media.…
The appeal of luxury advent calendars
Luxury brands are now realising the advantages in Advent Gifting Packs and not only for Christmas. From luxury beauty to confectionery and spirits, we’re seeing a growing investment in Advents, with 2019 set to flourish. As Advent Packaging experts, we summarise the advantages Advents deliver for your brand. They provide an unmatchable format for sampling. Perfect for small…
What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
The Power of Inspiration
MD Mike Banister explains what makes Inspiration and Innovation Sessions such a compelling feature in Hunter’s creative and development process. We started Inspiration and Innovation Sessions to help our clients expand their thinking around gifting occasions. We take over a meeting space and create an immersive environment to spark discussion and ideas. We cover a range…
Meet Pippa Bell – growing our Beauty division
Pippa joins Hunter after many years in primary packaging, as Business Development Manager for the beauty division. We talk to Pippa about her time before Hunter, her new role here and what’s driving the coming boom in secondary beauty packaging. What attracted you to make the jump from primary into secondary packaging with Hunter? I…
Thinfilm – The tipping point in smart packaging technology
We’ve seen the potential in smart luxury packaging for some time. Near Field Communication (NFC) technology when combined with packaged branded product brings unmatchable connection between brands and consumers around a ‘big data’ framework. It might well drive a revolution in packaged brands – merging the boundaries between physical product and digital marketing. ThinFilm’s NFC…
“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin 2014 We live in the age of the brand story and it might well be the final frontier of modern marketing strategy. The brilliance of story-telling is its capacity to bond all the channels we use to connect with…
Meet Sharon Nevans – leading luxury NPD
4 minute read. Since joining Hunter in Summer 2017, Sharon’s hard work is gathering rapid momentum. We were lucky to get a clear hour in her diary at Harpenden Hall, before she returned to Scotland. Sharon works with Hunter’s spirits clients, bringing many years of experience in the luxury spirits industry to lead new packaging…