Special Edition packaging with irresistible ‘gifting’ appeal
[4 min read]
Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare..
[4 min read]
Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare..
Global retail online sales have increased steadily since 2010, and 2016 was a year of all-time records, with a reported 1.4 billion..
China has been the factory for the world for over 30 years now. However, manufacturing in China is in transition and the country is..
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the..
Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to..
Go to Gate flashes on screen. Ten minutes, at most, to grab something for the kids to make up for missing the weekend on..
[3 minutes]
The global skincare market continues its impressive growth, forecast to reach a staggering $154B within 4 years. The category..
Confectionery remains one of the most fiercely competitive of fast-moving consumer goods sectors with multinational-owned..
Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging..
In the ultra-competitive world of modern retail first impressions are everything. The way brands package their products is..
A number of factors are driving brand owners to become more environmentally responsible when it comes to designing and..
Packaging has a crucial role to play for any successful confectionery brand. First and foremost it has to preserve the..
Could we be about to reach the stage of ‘peak gin’? Just a few years ago that would have seemed an absurd question to ask...
Luxury spirits packaging is adapting to a highly literate consumer, seeking authenticity above stylised production. The sector’s..
An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume..
When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values...
Apple’s rise to the world’s greatest super-brand started with one brilliant strategic move. Instead of challenging the..
A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first..
Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said..
When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of..
