The Gift Instinct: Why luxury packaging is hardwired into human emotion
The Gift Instinct: Why luxury packaging is hardwired into human emotion When the Voyager spacecraft were sent on a mission to explore alien worlds billions of miles away, each included what then-US President Jimmy Carter called “a present from a small distant world” – a golden record containing images and sounds from Earth. When faced…
ESPA’s 2025 Christmas packaging
Blue, bold, and beautiful: Inside ESPA’s 2025 Christmas packaging Part of the magic of packaging is that it doesn’t just hold a product; it also defines how that product is experienced. A single gift box can elevate a brand, reinforce a seasonal theme, and convey luxury long before the contents are revealed. When you multiply…
NEXT Beauty Advent Calendars
The NEXT beauty advent calendar story Part of the magic of packaging is that it can make products worth more than the sum of their parts. Collect 25 beauty products together at a low price, and you can offer consumers a great deal that they’ll appreciate. But if you take those same 25 products and…
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection When we set out to create our latest innovation, our team had one goal in mind: to reimagine gifting for the modern era. Effective, quality-led, sustainability conscious and not bound by seasonality. The result was the Astro Advent Marketing collection, a sophisticated…
The appeal of luxury advent calendars
Luxury brands are now realising the advantages in Advent Gifting Packs and not only for Christmas. From luxury beauty to confectionery and spirits, we’re seeing a growing investment in Advents, with 2019 set to flourish. As Advent Packaging experts, we summarise the advantages Advents deliver for your brand. They provide an unmatchable format for sampling. Perfect for small…
Special Edition packaging with irresistible ‘gifting’ appeal
[4 min read] Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare brands sector where Special Edition packaging really comes to life. In this case study we look at how Hunter and REN Skincare collaborated to deliver a Christmas gift set with unrivalled ‘gifting’ appeal. THE BRAND Created in 2000 by Antony Buck and Robert Calcraft, REN is known worldwide…
