Meet Sharon Nevans – leading luxury NPD
4 minute read. Since joining Hunter in Summer 2017, Sharon’s hard work is gathering rapid momentum. We were lucky to get a clear hour in her diary at Harpenden Hall, before she returned to Scotland. Sharon works with Hunter’s spirits clients, bringing many years of experience in the luxury spirits industry to lead new packaging…
The secret to exceptional luxury packaging [video]
At Hunter we deliver exceptional luxury packaging for the world’s best brands. Our decades of experience and creative skills help some of the world’s finest brands deliver ‘best in category’ consumer experiences. https://youtu.be/3Ydv62OSH3A #WeAreHunter
Thinking inside the box – unboxing luxury packaging
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the hashtag #unboxing shows 107 million results. And with almost all social channels now allowing users to upload and share their own video content, unboxing videos are no longer the exclusive domain of YouTube. Unboxing videos…
Trends in whisky packaging: what 2018 holds
Think whisky packaging and what comes to mind? Tartan patterns, shades of heather purple, oak-cask browns, copper-still hues, images of stags, pipers, dirks, royal crests and misty mountains. Now think J&B, the fifth best-selling blended Scotch in the world, second only to Johnnie Walker, and what comes to mind? That iconic Emerald green bottle. No,…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…