Trends in whisky packaging: what 2018 holds
Think whisky packaging and what comes to mind? Tartan patterns, shades of heather purple, oak-cask browns, copper-still hues, images of stags, pipers, dirks, royal crests and misty mountains. Now think J&B, the fifth best-selling blended Scotch in the world, second only to Johnnie Walker, and what comes to mind? That iconic Emerald green bottle. No,…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…