The Glenlivet: The Twelve Elements – a story 50 years and three months in the making
The Glenlivet: The Twelve Elements – a story 50 years and three months in the making Luxury packaging expert Hunter Luxury has unveiled its latest collaboration is one of the most exclusive packaging launches in history – 12 bespoke wooden boxes for The Glenlivet: The Twelve Elements, a historic 50-year-old single malt whisky. The collection…
Breathing new life into The Antiquary whisky with 150 years of history captured in a rigid box
Breathing new life into The Antiquary whisky with 150 years of history captured in a rigid box Luxury packaging artisan Hunter Luxury has partnered with Tomatin Distillery to celebrate the exquisite artistry of blended whisky with two exclusive packs for The Antiquary, an award-winning range of premium 21- and 30-year-old expressions. Like the whiskies themselves,…
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open for just…
How technical expertise nurtures bravery and creativity
Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise mean to clients, existing and new? Innovative ideas and ambitious packaging expressions, no matter how much intent there is to make them happen, are always faced with what’s actually possible.…
The Macallan Estate wins at Luxury Packaging Awards 2019
Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the Luxury Packaging Awards – London Grovesnor House, November 2019. The elegant packaging embraces the Estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering to reflect the…
Industry-first “Natural Slate” packaging for The Macallan Estate
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases. The elegant gift box, produced by…
Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister, the whisky has enjoyed centuries of success, growing into a truly global luxury brand.…
New Hankey Bannister packaging reinvigorates brand story
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning 21 Year Old Partner’s Reserve Blended Scotch Whisky. The new 21 Year Old release is part of Hankey Bannister’s ongoing investment to bring the brand story and sartorial appeal of…
What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
Meet Sharon Nevans – leading luxury NPD
4 minute read. Since joining Hunter in Summer 2017, Sharon’s hard work is gathering rapid momentum. We were lucky to get a clear hour in her diary at Harpenden Hall, before she returned to Scotland. Sharon works with Hunter’s spirits clients, bringing many years of experience in the luxury spirits industry to lead new packaging…
The secret to exceptional luxury packaging [video]
At Hunter we deliver exceptional luxury packaging for the world’s best brands. Our decades of experience and creative skills help some of the world’s finest brands deliver ‘best in category’ consumer experiences. https://youtu.be/3Ydv62OSH3A #WeAreHunter
Thinking inside the box – unboxing luxury packaging
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the hashtag #unboxing shows 107 million results. And with almost all social channels now allowing users to upload and share their own video content, unboxing videos are no longer the exclusive domain of YouTube. Unboxing videos…
Trends in whisky packaging: what 2018 holds
Think whisky packaging and what comes to mind? Tartan patterns, shades of heather purple, oak-cask browns, copper-still hues, images of stags, pipers, dirks, royal crests and misty mountains. Now think J&B, the fifth best-selling blended Scotch in the world, second only to Johnnie Walker, and what comes to mind? That iconic Emerald green bottle. No,…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…
