Hunter Luxury designs the 2022 Luxepack In Green Awards
Hunter Luxury is proud to have created and supplied the 2022 Luxepack In Green Awards. The awards demonstrate our expertise in working with a wide range of materials and prove that sustainable design can also be luxurious. Inspired by the concept of collaboration and teamwork, the two awards are built from a selection of sustainable…
Hunter Luxury wins the Luxury Seasonal Pack category at the Luxury Packaging Awards 2020
“Winning the award for Luxury Seasonal Pack at this year’s Luxury Packaging Awards has been a huge boost for the Hunter Luxury team.” Watch Mike Banister, Hunter Luxury’s Managing Director, accept the award from Packaging News’ David Berman, and find out why the Charlotte Tilbury Bejewelled Chest of Beauty Treasures was chosen as this year’s winner. https://www.youtube.com/watch?v=CPULLVa11EA&feature=youtu.be…
Luxury advent calendars for 2021? It’s not too late
Following our recent article what makes the perfect beauty advent calendar, we are thrilled to announce that Hunter Luxury has won the Luxury Seasonal Pack Award at the Luxury Packaging Awards 2020. The Charlotte Tilbury Bejewelled Chest of Beauty Treasures is the ultimate in luxurious unboxing experiences, perfectly showing off exquisite products from the Charlotte…
Solve the tensions between luxury packaging and sustainability
Luxury packaging is a major event in the brand relationship; a critical touchpoint where perceived value is tangible. The substantive secondary packaging, the diligently-designed opening mechanic, revealing the exquisite primary case. These are beautiful brand experiences which create powerful influencer moments. There’s just one problem… luxury brand packaging has been slow to move with the…
The appeal of luxury advent calendars
Luxury brands are now realising the advantages in Advent Gifting Packs and not only for Christmas. From luxury beauty to confectionery and spirits, we’re seeing a growing investment in Advents, with 2019 set to flourish. As Advent Packaging experts, we summarise the advantages Advents deliver for your brand. They provide an unmatchable format for sampling. Perfect for small…
What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
The secret to exceptional luxury packaging [video]
At Hunter we deliver exceptional luxury packaging for the world’s best brands. Our decades of experience and creative skills help some of the world’s finest brands deliver ‘best in category’ consumer experiences. https://youtu.be/3Ydv62OSH3A #WeAreHunter
Case Study – Elemis embed luxury into their Christmas gift range
ELEMIS is a fast growing British company and is now one of the most acclaimed brands in the global luxury skincare industry. In 2016, Hunter Luxury was briefed to develop a range of 36 luxury packs for ELEMIS’ Joy of Giving Christmas Gift Collection. The brief required Hunter Luxury to amplify the luxury essence of their products, projecting elegant…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Blending global and local through packaging
[5 min read] There was a time when global brands felt they needed to create universal experiences in order to deliver consistent brand messages. That was yesterday. Today, consumers are looking for special and unique experiences and products. And nowhere is this more obvious than in travel retail where in order to engage travellers, brands…
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the eyes of the consumer looking for ‘exclusive’ or ‘unique’ experiences, limited editions gifts have the power to stimulate sales, extend the life of a product, and increase brand recognition. Consumer brands can be credited…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Packaging to win consumer hearts and plaudits
[3 minutes] The global skincare market continues its impressive growth, forecast to reach a staggering $154B within 4 years. The category is ultra competitive, fuelled by one of the most creative packaging and point of sale environments in global retail. So much so, packaging plays a critical role in the gifting and user experience, helping…
Packaging awards — what catches the eye of the judges?
[4 minutes] Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging manufacturers. Firstly, there’s the kudos that comes from the endorsement of the competition’s panel of judges. They are invariably a group of industry experts and decision makers. When they voice their opinions, people tend…
Gin: from rags to riches
[3 minutes] Could we be about to reach the stage of ‘peak gin’? Just a few years ago that would have seemed an absurd question to ask. Gin was the most neglected white spirit, outshone by vodka, and the antithesis of cool. Infamously derided as Mother’s Ruin, gin was more recently shunned as an old-fashioned drink…
Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…
Ditch the predictions, embrace the goals
[1 minute] An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume that by embracing an outside view, they are reducing the risk of introducing their own optimistic bias into their plans. What people seem to forget is that it’s not predictions that create…
Packaging – the jewel in the crown
[3 minutes] When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values. The woman wearing a string of pearls with Chanel embellishments wants to be perceived as classically sophisticated, the man with the S10,000 Swiss watch could tell the time just as easily with a $3…
