We wondered whether it is appropriate to be celebrating our win during such a challenging year, and it is easy to wish that 2020 had never happened, after all, we have all been, and are still going through an experience we never could have imagined 12 months ago.

However, we must look to small, and in this case, not so small wins; there are reasons to look for positives for 2021 and to think ahead to the, hopefully, not too distant future. Brands are reportedly getting ready for a resurgence for the make-up sector, travel retail will hopefully take off again soon, and the re-opening of stores may not be too far off, with the potential for sales to rise again across both in-store and often newly-established online channels.

Advent calendars bring us some much-needed sparkle

It might be hard for some brands to plan for Winter 2021 after a difficult few months, but reports suggest that last year, consumers prepared for the festive season much earlier than in previous years, whilst “home experiences” got many of us through 2020. The little ways that brands can bring some sparkle and joy into our lives mean that advent calendars continued to be a big part of the festive excitement from October onwards and gift experiences continue to be a theme for 2021 so far.

Hunter Luxury might have the solution for your brand

We realise that many brands are having to carefully think this year about their campaigns following such a challenging Winter 2020 season, so the team at Hunter Luxury has looked at how we can support our clients as they plan ahead. Our team has worked on many incredible advent calendars over the years, so we have taken what we know to create a fast turnaround solution that we think will really support our clients in 2021.