TRUE COLLABORATION

The Charlotte Tilbury Beauty make-up brand has, in no time, become one of the most coveted in the world, promising every woman “her own red-carpet moment, her own slither of A-list glamour.” To help create that ‘red-carpet moment’, every single aspect of the product offering has to deliver, with packaging at the forefront to project the brand’s core values of playfulness, innovation, and glamour.

Hunter Luxury relished the challenge of developing a highly imaginative Advent calendar with the theme of Jewels for Christmas 2020, having designed the hugely successful 2019 calendar for the brand.

We invited the team to one of our inspiration days to explore the latest trends and packaging designs together with scoping technical and functional possibilities. Overlaying these concepts with the brand direction, the final design incorporates the brand's theme of “Jewels” perfectly, resulting in the stunning ‘Charlotte Tilbury’s Bejewelled Chest of Beauty Treasures’ gift set.

The size of this piece is one of the first things to note, along with the classic emerald-cut diamond shape when viewed from above, in keeping with the theme. The rigid board construction is carefully wrapped in shimmering gold paper, showcasing an intricate 3- colour gold hot foil design and 12 beautiful glittering crystal pulls lend the piece a greatly enhanced sense of luxury, revealing the desirable contents of 12 bespoke drawers. A hidden top compartment held secure by hidden magnets built into the walls encourages the recipient to keep the box on their vanity unit long after the products have been used.