Creative packaging driving brand value

The Charlotte Tilbury Beauty brand is one of the most coveted in the world, promising every woman “her own red-carpet moment, her own slither of A-list glamour.” To help create that ‘red-carpet moment’, every single aspect of the product offering has to deliver, with creative luxury packaging at the forefront to project the brand’s core values of playfulness, innovation, and glamour.

Hunter Luxury has risen to the challenge of developing highly imaginative Advent calendars with the Charlotte Tilbury themes of Jewels for Christmas and Lucky Chest of Beauty Secrets. Hunter Luxury have become a key collaborative partner of the Charlotte Tilbury brand over a number of years enjoying a highly creative and successful relationship.

The Hunter Luxury Beauty Innovations team work closely on inspiration days to explore the latest trends and packaging designs together with scoping technical and functional possibilities. Overlaying these concepts with the brand direction, the final design incorporates the brand's theme in 2022 of “Jewels” perfectly, resulting in the stunning ‘Charlotte Tilbury’s Bejewelled Chest of Beauty Treasures’ gift set.

The high quality of this luxury beauty box shouts loudly in keeping with the brand theme, boasting classic emerald-cut diamond shape when viewed from above, in keeping with the theme. The rigid board construction is carefully wrapped in shimmering gold paper, showcasing an intricate three colour gold hot foil design and 12 beautiful glittering crystal pulls lend the piece a greatly enhanced sense of luxury, revealing the desirable contents of 12 bespoke drawers. A hidden top compartment held secure by hidden magnets built into the walls encourages the recipient to keep the box on their vanity unit long after the products have been used.

In 2023, Hunter Luxury created the stunning Lucky Chest of Beauty Secrets.