News and Insights | Hunter Luxury

News and Insights


The Hunter Luxury team is so proud of our work on the award-winning The Macallan Estate box in 2019. Now having also been shortlisted in the Technical Achievement category at the 2020 Luxury Packaging Awards for our work on the Jack Daniel’s Jukebox, the recognition has reiterated that our technical expertise really does set us
In the news, Spirits, Technical Expertise
Advent calendars are now seen by many as a core part of the beauty brand’s festive offering. They are a great must-have addition for beauty brand fans, and the addition of a high RRP item is perfect for building excitement for a brand’s consumer following. They are also an influencer’s dream; gorgeous packaging makes the
Beauty, In the news
We know that Covid has been the subject of the year so far for 2020, rightly so. Caution about cleanliness and hygiene are at the top of agendas everywhere, so reservations about plastic and single-use packaging have taken a back seat whilst trying to keep the virus at bay. However, this does not mean that
Beauty, In the news, News, Packaging Trends, Sustainability
Hunter Luxury packaging for luxury brands in an eco-conscious world.
Luxury packaging is a major event in the brand relationship; a critical touchpoint where perceived value is tangible. The substantive secondary packaging, the diligently-designed opening mechanic, revealing the exquisite primary case. These are beautiful brand experiences which create powerful influencer moments. There’s just one problem… luxury brand packaging has been slow to move with the
In the news, Luxury, News, Sustainability
In response to the urgent requirement for vital PPE to protect front-line NHS workers, Hunter have used their extensive Far East sourcing experience to procure thousands of face masks for donation into surgeries and frontline NHS centres. Hunter join the community of Private Enterprise stepping in to help the UK’s response to the Covid-19 crisis.
In the news, Innovation, News
To our valued Customers, Suppliers and Partners, We hope that you are staying healthy and coping with this difficult period as well as possible. Like many of you, we have been in business for a long time but have never experienced anything quite like this current situation. We know that many of you will have
In the news, News
   2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open
In the news, Innovation, News, Spirits, Sustainability, Technical Expertise
The Macallan Award winning packaging by Hunter Luxury
  Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise mean to clients, existing and new? Innovative ideas and ambitious packaging expressions, no matter how much intent there is to make them happen, are always faced with what’s actually
In the news, News, Technical Expertise
Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the Luxury Packaging Awards – London Grovesnor House, November 2019. The elegant packaging embraces the Estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering to
In the news, Innovation, News, Technical Expertise
“The brand experience is not what customers get, but how it makes them feel.” Sanjeev Malhotra 2017 User Experience has liberated our approach to design. Originally a philosophy adopted by software developers to challenge the monotony of web applications. The principle has gone on to change our view on everything from packaging to cars, technology,
Beauty, Experience, In the news
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases. The elegant gift box, produced by
In the news, Innovation, News, Technical Expertise
“Repetition is the death of art” Robin Green 1992 So much time, effort and insight gets invested in the consumer brand journey. The seductive brand stories we tell through digital space. The elegant and beautifully shot advertising campaign. The military-precision in optimising the media spend. Rigorous planning, reams of customer data, debate, appraisal and interrogation
Beauty, Experience, In the news, Innovation, News
630 words / 4 minute read Before we wind down the pace to enjoy our eighteenth Christmas this millennium (!!), we take a peek at 2019 and anticipate some interesting trends we think will gather a lot more momentum next year and beyond. And before you sneak off for that glass of fizz and mince
In the news, News
To celebrate the unique brand heritage of Hankey Bannister Whisky, Hunter Luxury has designed and produced a new secondary packing solution for the brand’s award-winning 21 Year Old Partner’s Reserve Blended Scotch Whisky. The new 21 Year Old release is part of Hankey Bannister’s ongoing investment to bring the brand story and sartorial appeal of
Case Studies, In the news, News, Spirits
  Industrial revolutions don’t arrive with fanfares and red carpets. They start as small ripples, growing into unstoppable waves. Earlier this year, a former colleague recalled attending the first ever web 2.0 conference in London. It was early 2005 and the era of Bebo and MySpace and some time before we coined the phrase social
Digital world, In the news, News, Packaging Trends
Luxury brands are now realising the advantages in Advent Gifting Packs and not only for Christmas. From luxury beauty to confectionery and spirits, we’re seeing a growing investment in Advents, with 2019 set to flourish. As Advent Packaging experts, we summarise the advantages Advents deliver for your brand. They provide an unmatchable format for sampling. Perfect for
Beauty, In the news, Luxury, News
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and
In the news, Luxury, News, Spirits
  MD Mike Banister explains what makes Inspiration and Innovation Sessions such a compelling feature in Hunter’s creative and development process. We started Inspiration and Innovation Sessions to help our clients expand their thinking around gifting occasions. We take over a meeting space and create an immersive environment to spark discussion and ideas. We cover
In the news, Innovation, News
Pippa joins Hunter after many years in primary packaging, as Business Development Manager for the beauty division. We talk to Pippa about her time before Hunter, her new role here and what’s driving the coming boom in secondary beauty packaging. What attracted you to make the jump from primary into secondary packaging with Hunter? I
Beauty, In the news, News, Team
Hunter Luxury Thimfilm technology in luxury packaging
We’ve seen the potential in smart luxury packaging for some time. Near Field Communication (NFC) technology when combined with packaged branded product brings unmatchable connection between brands and consumers around a ‘big data’ framework. It might well drive a revolution in packaged brands – merging the boundaries between physical product and digital marketing. ThinFilm’s NFC
In the news, Innovation, News
“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin 2014 We live in the age of the brand story and it might well be the final frontier of modern marketing strategy. The brilliance of story-telling is its capacity to bond all the channels we use to connect with
Experience, In the news, News
Hunter News from IPACK IMA 2018
Our Innovation Manager Susana Almeida enjoyed an interesting trip to IPACK-IMA 2018 in Milan last week. The IPACK-Mat halls provided a great insight into near-horizon developments for luxury brand packaging partners. This part of the show delivered a showcase for innovators in the Smart, Protective and Sustainable Packaging solutions. With sustainable packaging set to reach
In the news, Innovation, News, Packaging Trends, Sustainability