Beyond the ballroom: Hunter Luxury’s love letter to period drama glamour
Beyond the ballroom: Hunter Luxury’s love letter to period drama glamour There’s a moment in every Bridgerton episode where the camera lingers, almost indulgently, on the fine details. A jewelled brooch catching candlelight. Silk ribbons threaded through impossibly intricate embroidery. The gleam of a gold compact snapped open with a satisfying click. To its legions…
Trends in Motion: How Hunter Luxury Turns Insight into Inspiring Collections
Trends in Motion: How Hunter Luxury Turns Insight into Inspiring Collections Trends are a deceptively complex topic. As much as we can try to unpick and analyse trends in great detail, there are so many variables at play that these data points will only get you so far. For consumers, this is exciting – especially in today’s social media…
Hunter Luxury partners with Clarins to deliver ‘Showstopper’ Christmas bag
Hunter Luxury partners with Clarins to deliver ‘Showstopper’ Christmas bag Hunter Luxury has renewed its partnership with iconic cosmetics brand Clarins to develop its Christmas Showstopper bag for 2025. The bag, which contains a bumper bundle of self-care products, is Clarins’ annual festive flagship release. This year, Hunter worked with the Clarins design team to…
Hunter Luxury takes Charlotte Tilbury partnership to next level with Christmas 2025 make-up gift set
Hunter Luxury takes Charlotte Tilbury partnership to next level with Christmas 2025 make-up gift set Hunter Luxury, in partnership with the prestigious British beauty brand Charlotte Tilbury, has delivered three stunning pleated fan-inspired vanity, mini brush, and lipstick cases for the brand’s signature Christmas 2025 collection titled ‘Charlotte’s Gifting Universe’. Designed to exude elegance and…
The Glendronach 30 & 40 Year Old
A crescendo of wood and whisky: The Glendronach 30 & 40 Year Old presentation cases When a whisky has waited three or four decades to be poured, the packaging that holds it must do more than protect – it needs to speak. It should tell the story of time, of transformation, of the care that…
Building the crescendo of detail
Building the crescendo of detail They say great art is never finished; only abandoned. You can tweak and refine the tiniest details, but eventually, you have to let it go and put it out into the world. There’s a very good reason for this. Put simply, those minuscule details are crucial when determining the impact…
Muted opulence: The art (and science) of understated luxury packaging
Muted opulence: The art (and science) of understated luxury packaging In a category dominated by bold colours, high-shine finishes, and ever-louder brand messaging, the most compelling luxury beauty packaging is very often the quietest in the room. At Hunter Luxury, we see this shift every day – from new indie brand players to global names…
Monkey Shoulder Strainer Gift Pack
Hunter Luxury and Monkey Shoulder mix it up with award-winning strainer gift pack Hunter Luxury has partnered with boundary-pushing whisky brand Monkey Shoulder to create a standout limited-edition gift set, one that doesn’t just hold a bottle but enhances the entire drinking experience. Designed in collaboration with Knockout, this innovative pack blurs the line between…
Shirakawa 1958
Shirakawa 1958 – Crafting a legendary whisky’s story through exceptional packaging Hunter Luxury, in partnership with Pocket Rocket Creative, collaborated to create the exclusive packaging for Shirakawa 1958, an extraordinary release by Tomatin Distillery and Takara Shuzo. This rare single malt whisky is the only official single malt bottling ever released from the lost Shirakawa…
The emotional power of packaging user experience
“The brand experience is not what customers get, but how it makes them feel.” Sanjeev Malhotra 2017 User Experience has liberated our approach to design. Originally a philosophy adopted by software developers to challenge the monotony of web applications. The principle has gone on to change our view on everything from packaging to cars, technology,…
Industry-first “Natural Slate” packaging for The Macallan Estate
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases. The elegant gift box, produced by…
How Inspiration & Innovation transforms the packaging brief.
“Repetition is the death of art” Robin Green 1992 So much time, effort and insight gets invested in the consumer brand journey. The seductive brand stories we tell through digital space. The elegant and beautifully shot advertising campaign. The military-precision in optimising the media spend. Rigorous planning, reams of customer data, debate, appraisal and interrogation…
What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
