Hunter Luxury has renewed its partnership with iconic cosmetics brand Clarins to develop its Christmas Showstopper bag for 2025.
The bag, which contains a bumper bundle of self-care products, is Clarins’ annual festive flagship release. This year, Hunter worked with the Clarins design team to deliver a refined clutch-style bag made with luxuriously soft red PU leather. The vivid red hue is complemented by the subtle use of metallic detailing, with a gold zipper and matching gold Clarins badge adding an extra touch of opulence to the design.
Paul Hamilton, Head of Sales & Marketing at Hunter Luxury, was delighted with the finished product, saying, “I think it looks amazing. “We’ve worked with Clarins for three years on the Showstopper products and the creative partnership has gone from strength to strength.
“Every year, we’ve produced something very different, but we’ve followed the same process. We put together mood and inspiration boards for different styles of bags, and the Clarins team share their vision and direction from their teams—whether that’s colours, themes, or overall concepts. We work closely together to refine everything into a single creative vision. We know how the team at Clarins thinks and what they need, so we’re able to continually raise the bar every year.”
The bag is designed to be used and reused long after its contents are gone. It features a recycled EVA middle layer and an RPET lining which means it offers functionality as a clutch purse, a makeup bag, a vanity case, and more. This not only adds value by turning the pack into a keepsake, but it also aligns with Clarins’ sustainability goals by minimising the amount of packaging sent to landfill as waste.
“The end product is the perfect illustration of the Hunter Luxury approach,” added NAME. “Every element is designed with a clear intention – to add value to the consumer’s experience. Packaging can be so much more than a container that’s destined for the bin, and we’re delighted to be able to prove that once again with the Clarins Showstopper.”
Our team of packaging experts works with the world’s largest brands. Drop us a line at info@hunterluxury.com, we’d love to talk through your project brief with you.
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