OASIS
How technical expertise nurtures bravery and creativity
Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for..
The emotional power of packaging user experience
“The brand experience is not what customers get, but how it makes them feel.”
Sanjeev Malhotra 2017
User Experience has liberated our..
Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive
As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest...
Premiumising the high street through luxury packaging
Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to..
Where art meets packaging
In the ultra-competitive world of modern retail first impressions are everything. The way brands package their products is..
Advances in sustainable packaging
A number of factors are driving brand owners to become more environmentally responsible when it comes to designing and..
Packaging – the jewel in the crown
When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values...
Senses and the science of sensory packaging
When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of..