VELOUR
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the..
Packaging awards — what catches the eye of the judges?
Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging..
Where art meets packaging
In the ultra-competitive world of modern retail first impressions are everything. The way brands package their products is..
Ditch the predictions, embrace the goals
An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume..
Packaging – the jewel in the crown
When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values...
Travel retail: Six and a half minutes
A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first..
The Shifting Future of Sourcing
Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said..
Senses and the science of sensory packaging
When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of..