Hunter Luxury sets fragrance sector buzzing with newly expanded Alvari Collection packaging
Hunter Luxury sets fragrance sector buzzing with newly expanded Alvari Collection packaging Hunter Luxury has used the elegance of our natural world as the inspiration for its newly expanded range of exquisite fragrance cases – the Alvari Collection. The full-service luxury packaging expert meticulously designed every detail of the range, which first launched in 2023,…
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection When we set out to create our latest innovation, our team had one goal in mind: to reimagine gifting for the modern era. Effective, quality-led, sustainability conscious and not bound by seasonality. The result was the Astro Advent Marketing collection, a sophisticated…
ASTRO
ASTRO The ASTRO collection Heavenly Advents… Gifting that is not just for Christmas Our collection of inspirational advent concepts, perfectly demonstrates Hunter Luxury’s brand focused creativity for the ultimate gifting experience….strive for Wow! Get in touch if you’d like to discuss any of these gifting ideas, or their features. We would love to help you…
VELOUR
VELOUR The VELOUR collection Soft to the touch… A Hunter designed collection of bags inspired by the elements of Autumn. Using the vivid colours of nature, combined with the elegance of pleated velour, this beautiful collection of bags illustrates Hunter Luxury’s passion for inspired design. From winter berries and big blue skies, to morning frost…
“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin 2014 We live in the age of the brand story and it might well be the final frontier of modern marketing strategy. The brilliance of story-telling is its capacity to bond all the channels we use to connect with…
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the eyes of the consumer looking for ‘exclusive’ or ‘unique’ experiences, limited editions gifts have the power to stimulate sales, extend the life of a product, and increase brand recognition. Consumer brands can be credited…
Packaging awards — what catches the eye of the judges?
[4 minutes] Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging manufacturers. Firstly, there’s the kudos that comes from the endorsement of the competition’s panel of judges. They are invariably a group of industry experts and decision makers. When they voice their opinions, people tend…
Where art meets packaging
[3 minutes] In the ultra-competitive world of modern retail first impressions are everything. The way brands package their products is an opportunity to put their best face forward to potential customers. To increase shelf standout further some brand owners are now enlisting the help of celebrated artists and designers for one-off editions and gift…
Ditch the predictions, embrace the goals
[1 minute] An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume that by embracing an outside view, they are reducing the risk of introducing their own optimistic bias into their plans. What people seem to forget is that it’s not predictions that create…
Packaging – the jewel in the crown
[3 minutes] When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values. The woman wearing a string of pearls with Chanel embellishments wants to be perceived as classically sophisticated, the man with the S10,000 Swiss watch could tell the time just as easily with a $3…
Travel retail: Six and a half minutes
[5 minutes] A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first glance, it is quite obvious that the travel retail sector changed its “cheap cigarettes and alcohol” image to become a luxury retail environment that exudes elegance and sophistication. But look closer and…
The Shifting Future of Sourcing
[5 minutes] Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said it, and if he did whether he could have ever foreseen the speed of the rise of the Red Dragon. China’s emergence as a manufacturing powerhouse has been startling. The country not…
Senses and the science of sensory packaging
[2 minutes] When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of Moët & Chandon, Godiva, or the instantly recognisable Rotary watch logo. However, as marketers struggle to break out from the clutter, luxury brand owners have come to realise that visual systems by…