“Marketing is no longer about the stuff you make, but the stories you tell”
Seth Godin 2014
We live in the age of the brand story and it..
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the..
Winning a major packaging award can deliver a significant boost for consumer goods brands, design agencies and packaging..
In the ultra-competitive world of modern retail first impressions are everything. The way brands package their products is..
An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume..
When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values...
A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first..
Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said..
When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of..
