Hunter Luxury taps into Serpent’s Wisdom with Ophidian mini bag collection
Hunter Luxury taps into Serpent’s Wisdom with Ophidian mini bag collection Hunter Luxury is celebrating the Chinese Year of the Snake with the launch of its latest Inspirations collection of solutions – the Ophidian range of mini bags. The collection of three bag styles blurs the line between packaging and high fashion, tapping into the…
Hunter Luxury sets fragrance sector buzzing with newly expanded Alvari Collection packaging
Hunter Luxury sets fragrance sector buzzing with newly expanded Alvari Collection packaging Hunter Luxury has used the elegance of our natural world as the inspiration for its newly expanded range of exquisite fragrance cases – the Alvari Collection. The full-service luxury packaging expert meticulously designed every detail of the range, which first launched in 2023,…
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection
Breaking free of seasonality: Hunter Luxury launches new Astro Advent Marketing gift collection When we set out to create our latest innovation, our team had one goal in mind: to reimagine gifting for the modern era. Effective, quality-led, sustainability conscious and not bound by seasonality. The result was the Astro Advent Marketing collection, a sophisticated…
Hunter Luxury brings a hit of happiness to skincare sector with Joonbyrd partnership
Hunter Luxury brings a hit of happiness to skincare sector with Joonbyrd partnership Hunter Luxury has partnered with disruptive skincare expert Joonbyrd to launch its debut range of opulent body care products. Founded by Dr Alexis Granite, one of the world’s leading dermatologists with a glittering twenty-year international career, Joonbyrd’s arrival is set to make…
Joonbyrd JOY
Joonbyrd JOY BRINGING JOY TO SKINCARE Hunter Luxury has partnered with disruptive skincare expert Joonbyrd in the development and launch of its debut range of opulent body care products. Founded by Dr Alexis Granite, one of the world’s leading dermatologists with a glittering twenty-year international career, Joonbyrd’s arrival in 2024 made a splash in the…
OASIS
OASIS TIMELESS ELEGANCE A Hunter Luxury designed collection of exquisite accessories reminiscent of a romantic era. This collection demonstrates perfectly Hunter Luxury’s design and inspiration capabilities. With a nod to the golden age of decadence, beautiful finishes can be achieved by combining materials and decoration processes. Get in touch if you’d like to discuss how to incorporate…
Hunter Luxury Welcomes Richard Dancy as Head of Marketing
BRINGING JOY TO SKINCARE Hunter Luxury Welcomes Richard Dancy as Head of Marketing Hunter Luxury is proud to announce the appointment of Richard Dancy as our new Head of Marketing. With a wealth of experience and a proven track record in the field of marketing, Richard brings a fresh perspective to the company’s strategic direction…
Technical Expertise wins Hunter Luxury an award
Jack Daniel’s Jukebox – Luxury Packaging Awards WINNER Hunter Luxury The Hunter Luxury packaging team is proud of our work on the award-winning The Macallan Estate box, as well as winning the Technical Achievement accolade at the Luxury Packaging Awards for our Jack Daniel’s Jukebox. Hunter Luxury technical expertise really does set us apart from…
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open for just…
“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin 2014 We live in the age of the brand story and it might well be the final frontier of modern marketing strategy. The brilliance of story-telling is its capacity to bond all the channels we use to connect with…
Taking a step forward to create a culture of innovation
Hunter Luxury Packaging has appointed Susana Almeida as their new Product Development & Innovation Manager. With an eagle eye for innovative design and an ability to spot and maximise trends, Susana came to Hunter from Pangaea Laboratories where she worked as a New Business Development Manager with a focus on opening new markets for their newer brands. Prior to this,…
Special Edition packaging with irresistible ‘gifting’ appeal
[4 min read] Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare brands sector where Special Edition packaging really comes to life. In this case study we look at how Hunter and REN Skincare collaborated to deliver a Christmas gift set with unrivalled ‘gifting’ appeal. THE BRAND Created in 2000 by Antony Buck and Robert Calcraft, REN is known worldwide…
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the eyes of the consumer looking for ‘exclusive’ or ‘unique’ experiences, limited editions gifts have the power to stimulate sales, extend the life of a product, and increase brand recognition. Consumer brands can be credited…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
Advances in sustainable packaging
[4 minutes] A number of factors are driving brand owners to become more environmentally responsible when it comes to designing and producing sustainable packaging. National and international sustainability targets; the need to create cost efficiencies throughout supply chains, and perhaps most importantly of all, consumer pressure are pushing companies to make their packaging lighter,…
Luxury spirits packaging – communicating provenance and heritage
Award-winning packaging for the luxury spirits industry Hunter Luxury works with some of the largest spirits brands in the world, creating beautiful, creative, technically advanced luxury packaging that gives our client’s products the attention they deserve. Our team of experts and global suppliers can be trusted to make sure that every step of the development,…
Ditch the predictions, embrace the goals
[1 minute] An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume that by embracing an outside view, they are reducing the risk of introducing their own optimistic bias into their plans. What people seem to forget is that it’s not predictions that create…
Packaging – the jewel in the crown
[3 minutes] When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values. The woman wearing a string of pearls with Chanel embellishments wants to be perceived as classically sophisticated, the man with the S10,000 Swiss watch could tell the time just as easily with a $3…
The Shifting Future of Sourcing
[5 minutes] Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said it, and if he did whether he could have ever foreseen the speed of the rise of the Red Dragon. China’s emergence as a manufacturing powerhouse has been startling. The country not…
Senses and the science of sensory packaging
[2 minutes] When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of Moët & Chandon, Godiva, or the instantly recognisable Rotary watch logo. However, as marketers struggle to break out from the clutter, luxury brand owners have come to realise that visual systems by…
