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Hunter Luxury Welcomes Richard Dancy as Head of Marketing
Hunter Luxury Welcomes Richard Dancy as Head of Marketing
Hunter Luxury is proud to announce the appointment of Richard Dancy as our..
Technical Expertise wins Hunter Luxury an award
The Hunter Luxury team is so proud of our work on the award-winning The Macallan Estate box in 2019. Now having also been..
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off..
Taking a step forward to create a culture of innovation
Hunter Luxury Packaging has appointed Susana Almeida as their new Product Development & Innovation Manager.
With an eagle eye for..
Special Edition packaging with irresistible ‘gifting’ appeal
[4 min read]
Special Edition packaging is increasingly becoming a brand strategy in its own right. It is in the premium skincare..
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the..
Premiumising the high street through luxury packaging
Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to..
Advances in sustainable packaging
A number of factors are driving brand owners to become more environmentally responsible when it comes to designing and..
Luxury spirits packaging – communicating provenance and heritage
Luxury spirits packaging is adapting to a highly literate consumer, seeking authenticity above stylised production. The sector’s..
Ditch the predictions, embrace the goals
An issue with relying too much on New Year predictions rather than on goal-based plans is that people can wrongly assume..
Packaging – the jewel in the crown
When purchasing jewellery or watches, consumers don’t just buy a product. They buy into the brand experience and values...
The Shifting Future of Sourcing
Deng Xiaoping has been credited for coining the phrase “To get rich is glorious!” It is not clear whether he actually said..
Senses and the science of sensory packaging
When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of..
