Joonbyrd JOY
Beauty, Hunter Luxury Portfolio, In the news, ProjectsBRINGING JOY TO SKINCARE
Hunter Luxury has partnered with disruptive skincare expert Joonbyrd in the development and launch of its debut range of opulent body care products. Founded by Dr Alexis Granite, one of the world’s leading dermatologists with a glittering twenty-year international career, Joonbyrd’s arrival in 2024 made a splash in the skincare sector thanks to its uniquely joyful brand identity. An identity captured in the sensorially playful supportive primary and secondary packaging developed by Hunter Luxury.
Dr Alexis worked directly on the project and explains,
"At the heart of Joonbyrd is joy,
so Hunter Luxury created entirely unique and uplifting packaging
that touches the senses through shape, colour and texture.
Hunter Luxury truly helped Joonbyrd realise its joyful vision,
bringing to life our candy coloured silicone
and we are so excited for what's to come."
Alexis continued to say, "We looked to a variety of industries for inspiration, from food to fragrance to fashion, for packs that would capture attention, bringing that hit of happiness on the shelf. Equally we sought to work with materials that were sturdy enough to be reused and refilled many times over.
Joonbyrd was drawn to silicone and glass in particular as they offered an opportunity to create a highly sensorial soft touch finish, with soft bends and curves that are both visually and tactilely pleasing. We loved the idea of creating a brand pattern that was instantly recognisable within the silicone, embedding each product with a "hidden" logo."
The new range melds the contrasting textures of glass and silicone to create a unique tactile experience in its bottles and jars. Hunter Luxury also created an exquisite zippered gift set and an extravagant chest that contained the PR kits sent to select media outlets ahead of Joonbyrd’s arrival on the skincare market.
To replicate the combination of contrasting elements that make up the Joonbyrd brand, Hunter Luxury developed a range of packs that incorporated glass bottles and jars with custom soft-touch silicone sleeves, coloured in bright pastel hues that contrast with the colour of the container, to create a final product that feels as good as it looks.
CONTACT THE BEAUTY TEAM
Our team of packaging experts works with the world's largest brands. Drop us a line at beauty@hunterluxury.com, we'd love to talk through your project brief with you.
Dr Alexis Granite - Joonbyrd Founder & World Leading Dermatologist
Hunter Luxury created entirely unique and uplifting packaging that touches the senses through shape, colour and texture.
Hunter Luxury truly helped Joonbyrd realise its joyful vision.
- Every element entirely bespoke, tailor-made for this project
- Contrasting textures of glass and silicone create a unique tactile experience
- Custom soft-touch silicone sleeves, coloured in bright pastel hues
The core collection of intelligent and joyful luxury body care heroes, alongside refills, body tools and lifestyle accessories, focuses on the sensorial aspects of body care through packaging design, product textures and fragrances. The products intend to deliver elevated self-care rituals and mind-body connection alongside clinically proven results.
“The Joonbyrd experience flies in the face of what you expect from a skincare brand. Capturing that meant really getting under the skin of our customer – no pun intended – and working hand-in-hand with them every step of the way, from concept to creation."
Pippa Bell, Head of Beauty at Hunter Luxury.
“As this is the brand's launch, we had to go the extra mile to make a huge first impression. We aimed to perfectly crystallise what this brand is about, making it clear to consumers at first glance even if they aren’t familiar with the name Joonbyrd yet.”
CONTACT THE BEAUTY TEAM
Our team of packaging experts works with the world's largest brands. Drop us a line at beauty@hunterluxury.com, we'd love to talk through your project brief with you.
