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Hunter Luxury wins top award at UK Packaging Awards

Full-service packaging supplier Hunter Luxury has reinforced its reputation as a luxury packaging specialist after it took home one award and two Highly Commended titles from the UK Packaging Awards.

In a glitzy ceremony celebrating the 20th anniversary of the show, Hunter Luxury’s work on the Hendrick’s gin Whimsical Watering Can – in collaboration with brand owner William Grant & Sons and Boundless Brand Design – won the coveted Limited Edition Pack of the Year prize and was Highly Commended in the Best International Pack category. Meanwhile, Hunter Luxury’s collaboration with whisky specialist Chivas Brothers and design agency JDO Global for The Glenlivet brand on a stunning anodised aluminium display case finished with brushed copper for its 40-year-old expression was also Highly Commended in the Luxury Pack of the Year category.

In a competitive field, the creative flair and technical expertise required to produce the Whimsical Watering Can wowed the judging panel enough to secure the award. An exclusive travel retail set, the pack captured imaginations and pushed boundaries by utilising an ornate, all-metal, fully functional watering can as secondary packaging. The watering can works as both a quirky cocktail decanter, novel display piece, or as an actual watering can that consumers can use to grow their own botanicals.

The win is the latest in a string of successes for the project, after it picked up prizes at the Pentawards, the International Spirits Challenge Awards, and the Frontier Awards earlier this year.

Paul Hamilton, Head of Sales and Marketing at Hunter Luxury, was delighted with his team’s latest awards recognition, saying, “I’m so proud of the creative talents of our team and our partners at Boundless. To develop this outlandish vision and refine it into an impactful, market-ready packaging solution is a remarkable achievement from everyone involved. I want to thank the team at Boundless for their collaboration and their trust in our ability to bring their creative vision to life.

“I also want to highlight how rewarding it is to win this award in such a competitive category. The standard was superb across the board, and I’m proud to be part of such a thriving luxury packaging industry that is constantly raising the bar.”

The other pack to take the spotlight, The Glenlivet 40, is an iconic cylindrical presentation crafted from copper-coloured anodised aluminium – a material chosen for its elegance, durability, and infinite recyclability. At its heart, a precision-engineered twist-and-open lid delivers a distinctive haptic opening experience, elevating the sense of ownership. Teal metal accents, echoing the band on the bottle, combine with intricate engraving and a patina-finished commemorative coin to honour the legacy and prestige of The Glenlivet while reimagining luxury for a new generation.

Hunter Luxury’s award win was one of the highlights of the historic 20th annual UK Packaging Awards ceremony, held at the iconic Hilton Park Lane in the West End of London. The show was hosted by TV personality and comedian Paul Sinha.

CONTACT THE SPIRITS TEAM

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Our team of packaging experts works with the world’s largest brands. Drop us a line at info@hunterluxury.com, we’d love to talk through your project brief with you.

SOME OF HUNTER LUXURY'S OTHER RECENT PROJECTS

Charlotte Tilbury Magic Gifting Universe

ESPA’s 2025 Christmas packaging

NEXT Beauty Advent Calendars

The Glendronach 30 & 40 Year Old

The Hendrick’s Whimsical Watering Can

Charlotte Tilbury Pillow Talk Dreams Come True Vanity Case

Charlotte Tilbury Pillow Talk Dreams Come True

The Glenlivet 40 Year Old

The Glenlivet: The Twelve Elements

Monkey Shoulder Strainer Gift Pack

Charlotte Tilbury’s 2023 Lucky Chest of Beauty Secrets

  • Posted in In the news, News
  • tagged with gifting, gin packaging, luxury packaging, metal packaging, packaging innovation, spirits gift with purchase

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