Consumers of the world’s most exclusive whiskies have discerning tastes which often carry through to every part of their lives… the finest tailored clothing, the most beautiful cars, art collections, and their homes. Some of the most collectable whiskies are displayed almost as pieces of art in their own right and will sit comfortably displayed in the most beautifully designed interiors for all to admire.

Taking inspiration from the wider world of interiors

Luxury interior design trends often draw inspiration from various sources, and one such influential source is boutique hotel design, where thought and care is put into making every moment memorable and exclusive, often extravagantly decorated with the finest materials.

Who doesn’t love settling into an exclusive hotel bar, taking in the lux surroundings while enjoying a glass of something special, and hasn’t wanted to recreate that moment at home.

In recent years, several luxury interior design trends have emerged, and these trends can be seamlessly adopted in the world of whisky packaging. Let’s take a tour of some of London’s most exclusive hotel bars, and take some inspiration from their exquisite design…

Manetta’s bar at Flemings Hotel is a masterpiece in Art Deco inspiration.

With its bold geometric patterns, luxurious materials, and glamorous aesthetic, art deco has made a comeback in both hotel and interior design. By incorporating the classic design elements into luxury spirits packaging, such as intricate patterns, metallic accents, and sleek shapes, brands can evoke a sense of timeless elegance and sophistication.

Manetta's Bar © Fleming Hotel

Boundary Shoreditch, designed by Terance Conran shows a timeless, minimalist aesthetic.

The materials here stand out - from the Zinc topped bar, to the wooden furniture with its sleek Scandi-inspired lines. The trend of minimalist design with a focus on clean lines and simplicity is a perfect way to adopt interiors trends into packaging design. By embracing minimalist elegance, luxury spirits packaging can exude a sense of refined luxury through sleek and understated designs, using high-quality materials and precise detailing.

Ham Yard Hotels designed by Kit Kemp incorporates wicker for the rooftop bar, creating a seamless outside/in experience.

Hotels often incorporate natural materials like wood, stone, and earthy tones to create a serene and calming environment. Translating this trend to luxury spirits packaging design can involve using sustainable materials, such as recycled glass or responsibly sourced wood, to convey a sense of eco-luxury and align with the growing emphasis on sustainability.

Image source - Hunter Luxury

Scarfes Bar at the Rosewood Hotel is striking in its wealth of rich, sumptuous materials, with a quirky surprise at every turn

Hotels often experiment with bold and vibrant colour schemes to create visually striking spaces, and this theme perfectly aligns with Luxury spirits packaging by incorporating rich, jewel-toned hues, or unexpected colour combinations, to make a bold statement on the shelf and enhance the visual allure of the product.

Blind Spot at St Martins Lane Hotel takes sensory experiences to a new level, where visitors are greeted with a golden handshake…

Hotels excel in creating a sensory experience through the use of textures and tactile elements. Whisky packaging can translate this trend by incorporating embossed patterns, interesting handles, or fixings that encourage interaction, or luxurious finishes like velvet or satin, adding a tactile dimension that engages the senses and elevates the perceived value of the product.

By embracing luxury interior design trends inspired by hotel design, luxury spirits brands can create packaging that captivates consumers and elevates the overall experience. These trends allow for innovation, evoking a sense of luxury, elegance, and sensory delight, ensuring that the packaging becomes an extension of the brand’s essence, enticing discerning customers and establishing a strong presence in the market. The infusion of these trends will elevate the perception of luxury spirits, making them highly desirable and enhancing the overall brand image in the competitive market.