The Hunter Luxury packaging team is proud of our work on the award-winning The Macallan Estate box, as well as winning the Technical Achievement accolade at the Luxury Packaging Awards for our Jack Daniel’s Jukebox.
Hunter Luxury technical expertise really does set us apart from the competition.
The Luxury Packaging Awards Technical Achievement category, recognised this product as demonstrating outstanding manufacturing quality, innovative use of materials and production technologies, as well as keeping costs in check, and overcoming specific hurdles in manufacturing.
Hunter Luxury has been a packaging partner to Brown Forman for many years and entrusted to bring this, innovative and ground-breaking, multi-material concept to life.
The Hunter Luxury packaging team were asked to replicate a classic jukebox as closely as possible. We knew we had to create something amazing, and it’s easy to see why the Jack Daniel’s Jukebox deserved to be recognised.
In total, 9 individual factories produced 59 bespoke individual components from 13 different materials using dozens of moulds, all items were then fabricated and assembled with the smallest of manufacturing tolerances.
In order to ensure that the product could last for many years, there is no adhesive used anywhere in the pack, and specially developed inks were even created to give the deepest blacks and whitest whites possible.
This bespoke spirits secondary packaging goes beyond the typical vision of packaging to stand out from the crowd.
How is this feat of design and engineering achieved in practice?
A key element that sets the Hunter Luxury team apart, is the extensive range of our in-house skills and technical expertise. We are able to take an agency design and re-work it with mass production in mind, without compromising the original brand intent.
Our technical experts and project managers take the design and work with our manufacturers, buying teams, and logistics partners around the world to bring the seemingly impossible, to life, whatever it takes.
The Hunter Luxury Macallan Estate pack is another example of our commitment to technical excellence. The team from Edrington Group and Line-Up Studios approached us in 2018 with the challenge of creating a pack that used authentic materials in line with the brand story – a real challenge.
We knew we could do the job with our technical infrastructure, experience, foresight, and ambition to make their dream a reality.
The Hunter Luxury team put in the research and time to develop something that had never been seen before – a premium rigid box with a real slate front panel which is laser etched and inlaid with metal transcript lettering.
The Macallan design won the Luxury Drinks category at the 2019 Luxury Packaging Awards.
Hunter Luxury consistently demonstrates the technical expertise to make the impossible possible.
Regular award recognition for outstanding spirits packs, Hunter Luxury continues to be one of the spirits industry’s most exciting and innovative luxury packaging companies.
We wouldn’t be trusted by key global players, Brown Forman and Edrington Group without good reason.
Talk through your latest project concept and challenge us to achieve your brand’s vision, contact spirits@hunterluxury.com
Tencious. Talented. Trusted. We love helping you achieve the impossible!
Harpenden Hall,
Southdown Road,
Harpenden,
Herts,
UK,
AL5 1TE
