Technical Expertise wins Hunter Luxury an award
Jack Daniel’s Jukebox – Luxury Packaging Awards WINNER Hunter Luxury The Hunter Luxury packaging team is proud of our work on the award-winning The Macallan Estate box, as well as winning the Technical Achievement accolade at the Luxury Packaging Awards for our Jack Daniel’s Jukebox. Hunter Luxury technical expertise really does set us apart from…
The Macallan Estate
ACHIEVE THE IMPOSSIBLE Hunter Luxury is extremely proud to have produced a unique presentation box for The Macallan Estate. The ‘industry-first’ natural slate gift box, embraces the estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering, to reflect the native stone found on the Easter Elchies estate. Natural slate, a…
The Macallan. A journey to Whisky’s spiritual Middle Earth.
2019 has been a year of ambitions achieved and perhaps the work we’ve delivered for The Macallan was the finest example. To cap off the year, we took up an invitation to The Macallan’s new distillery, taking the team to sample some raw Speyside hospitality. The Macallan’s pioneering subterranean distillery has been open for just…
How technical expertise nurtures bravery and creativity
Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise mean to clients, existing and new? Innovative ideas and ambitious packaging expressions, no matter how much intent there is to make them happen, are always faced with what’s actually possible.…
The Macallan Estate wins at Luxury Packaging Awards 2019
Designed by Lineup Studios, developed and manufactured by Hunter Luxury, The Macallan Estate presentation pack has taken first place in the Luxury Drinks category at the Luxury Packaging Awards – London Grovesnor House, November 2019. The elegant packaging embraces the Estate’s character with landscape-inspired designs and a natural slate inlay, carrying recessed transcript lettering to reflect the…
Industry-first “Natural Slate” packaging for The Macallan Estate
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with barley grown at Easter Elchies estate. The new release uses precious home-grown barley from the legendary Speyside region, previously limited to The Macallan’s most exclusive and sought-after releases. The elegant gift box, produced by…
What defines a luxury brand?
“Luxury is in each detail.” Hubert de Givenchy I caught up with an angel investor recently, discussing the ideas they see again and again in investment circles. Lots of apps, new automation ideas and luxury brand start-ups. And that struck me. Can you really start-up a luxury brand – out of the box – and credibly compete…
Meet Sharon Nevans – leading luxury NPD
4 minute read. Since joining Hunter in Summer 2017, Sharon’s hard work is gathering rapid momentum. We were lucky to get a clear hour in her diary at Harpenden Hall, before she returned to Scotland. Sharon works with Hunter’s spirits clients, bringing many years of experience in the luxury spirits industry to lead new packaging…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
