OASIS
OASIS TIMELESS ELEGANCE A Hunter Luxury designed collection of exquisite accessories reminiscent of a romantic era. This collection demonstrates perfectly Hunter Luxury’s design and inspiration capabilities. With a nod to the golden age of decadence, beautiful finishes can be achieved by combining materials and decoration processes. Get in touch if you’d like to discuss how to incorporate…
Hunter Luxury Welcomes Richard Dancy as Head of Marketing
BRINGING JOY TO SKINCARE Hunter Luxury Welcomes Richard Dancy as Head of Marketing Hunter Luxury is proud to announce the appointment of Richard Dancy as our new Head of Marketing. With a wealth of experience and a proven track record in the field of marketing, Richard brings a fresh perspective to the company’s strategic direction…
How technical expertise nurtures bravery and creativity
Hunter Luxury’s MD, Mike Banister explains the power of Hunter’s technical expertise to deliver compelling packaging experiences for leading luxury brands. What does Technical Expertise mean to clients, existing and new? Innovative ideas and ambitious packaging expressions, no matter how much intent there is to make them happen, are always faced with what’s actually possible.…
Case study into Hankey Bannister
Hankey Bannister – bringing a brand story alive As heritage goes, the luxury Whisky Hankey Bannister stands as one of the richest. Founded in London, over 250 years ago, by the flamboyant socialite Beaumont Hankey and the astute businessman Hugh Bannister, the whisky has enjoyed centuries of success, growing into a truly global luxury brand.…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
Packaging a user experience
[3 minutes] Apple’s rise to the world’s greatest super-brand started with one brilliant strategic move. Instead of challenging the (then) thriving PC market at their own game, they diverted the audience. They knew customers, at heart, wanted something bold and simple. On some levels, Apple commercialised the discipline of User Experience. And the billions rolled…
Travel retail: Six and a half minutes
[5 minutes] A lot has changed since the first duty-free shop was established at Shannon Airport in Ireland back in 1947. At first glance, it is quite obvious that the travel retail sector changed its “cheap cigarettes and alcohol” image to become a luxury retail environment that exudes elegance and sophistication. But look closer and…
Senses and the science of sensory packaging
[2 minutes] When it comes to branding, we’re all very familiar with the visual variety. One needs only imagine the iconic typography of Moët & Chandon, Godiva, or the instantly recognisable Rotary watch logo. However, as marketers struggle to break out from the clutter, luxury brand owners have come to realise that visual systems by…
