The emotional power of packaging user experience
“The brand experience is not what customers get, but how it makes them feel.”
Sanjeev Malhotra 2017
User Experience has liberated our..
“The brand experience is not what customers get, but how it makes them feel.”
Sanjeev Malhotra 2017
User Experience has liberated our..
Hunter Luxury has produced a unique presentation box for The Macallan Estate, a new single malt containing rare spirit distilled with..
“Repetition is the death of art”
Robin Green 1992
So much time, effort and insight gets invested in the consumer brand journey. The..
Pippa joins Hunter after many years in primary packaging, as Business Development Manager for the beauty division. We talk to Pippa..
There are two things people tend to do if they don’t feel they are being heard. They repeat themselves over and over, and/or they raise..
It is undeniable that luxury packaging creates an opportunity for social sharing and user-generated content. A Google search for the..
