OASIS
OASIS TIMELESS ELEGANCE A Hunter Luxury designed collection of exquisite accessories reminiscent of a romantic era. This collection demonstrates perfectly Hunter Luxury’s design and inspiration capabilities. With a nod to the golden age of decadence, beautiful finishes can be achieved by combining materials and decoration processes. Get in touch if you’d like to discuss how to incorporate…
Hunter Luxury Welcomes Richard Dancy as Head of Marketing
BRINGING JOY TO SKINCARE Hunter Luxury Welcomes Richard Dancy as Head of Marketing Hunter Luxury is proud to announce the appointment of Richard Dancy as our new Head of Marketing. With a wealth of experience and a proven track record in the field of marketing, Richard brings a fresh perspective to the company’s strategic direction…
How Inspiration & Innovation transforms the packaging brief.
“Repetition is the death of art” Robin Green 1992 So much time, effort and insight gets invested in the consumer brand journey. The seductive brand stories we tell through digital space. The elegant and beautifully shot advertising campaign. The military-precision in optimising the media spend. Rigorous planning, reams of customer data, debate, appraisal and interrogation…
Thinfilm – The tipping point in smart packaging technology
We’ve seen the potential in smart luxury packaging for some time. Near Field Communication (NFC) technology when combined with packaged branded product brings unmatchable connection between brands and consumers around a ‘big data’ framework. It might well drive a revolution in packaged brands – merging the boundaries between physical product and digital marketing. ThinFilm’s NFC…
Delivering Luxury Packaging Solutions: 100% on time in full
When the supply chain fails to meet expectations, retail partners, brands and customers are affected. The consequences are disastrous when companies face poor overall availability rates during critical times of the year, such as Christmas. A late, incomplete, or faulty delivery from a packaging supplier can wreak havoc on a brand’s seasonal campaign and leave them with…
Luxury spirits packaging that speaks to a younger audience
Whisky packaging has traditionally gravitated towards the staid and conservative. Many blended Scotch whisky brands are well over a century old and the logos, labels and bottle shapes associated with them are closely intertwined in the minds of their loyal, mostly middle-aged consumers. What design agency, for instance, would ever jettison the famous Johnnie Walker Striding Man,…
How to turn premium products into top selling gifts
Limited edition gifts are increasingly becoming a brand strategy in its own right. With an undeniable power to create added value in the eyes of the consumer looking for ‘exclusive’ or ‘unique’ experiences, limited editions gifts have the power to stimulate sales, extend the life of a product, and increase brand recognition. Consumer brands can be credited…
Premiumising the high street through luxury packaging
[4 minutes] Bottles of spirits look very eye-catching under the bright lights of a pub back bar, but nowadays they are more likely to be sold on an ordinary supermarket shelf than in the on-trade. In 2015 the off-trade generated nearly 80% of UK spirits sales, while the country’s six major supermarket chains— Tesco, Sainsbury’s,…
